App Submission Guide

Once your application development is complete, the next step is to publish your application at Samsung Apps.
With Samsung Apps, you can distribute your app to the Samsung Users in 120+ countries. The following explains the general process from registering your application at the Seller Office to promoting it. In addition, there are separate guides for app submission and monetization; so you can get to know deeper.

  1. Step1. Join to the Samsung Apps Seller Office

    Design the future, Grab your future

    You can access the registration menu by clicking [Join Now] on the Samsung Apps Seller Office website
    ( After registering as either a private seller or a corporate seller in the
    "Seller Type" field found on the 'Join Now' page, you can enter your seller information.

    Join Now

    Either, if you already have membership to Samsung Apps, Samsung Developers, or Samsung D Forum, you may proceed with the registration using your member ID from any one of these websites. Once your submission is complete, you can register free applications for distribution on the site. To sell paid app, you will need to enter into a commercial seller status. (For more information on commercial seller status registration, visit the Samsung Apps Seller Office)

  2. Step2. Submit Your Apps to Samsung Apps

    When you register your app to the Samsung Apps Seller Office, you follow the process below. The process can vary based on the platform; Android, bada and SMART TV, and there is a detailed guide on app submission separately, you can check the guide at here.

    The Application Submission Process (General)

    3 Steps Application Submission Process. Step 1 Basic Information, Step 2 Display Information, Step 3 Final Review

    There are just three steps required for submitting an app. ‘Basic Information’ should contain device, category and binary data. You should select a content type for each OS, and compatible devices will be recommended automatically based on settings. If resolution and availability are selected, you can switch to another device in the detailed device settings. The 'Category' label defines the type of application, and you can upload your app to at binary information. Please note that a device with duplicated App ID will automatically be excluded from the device list when uploading the binary file.

    'Display Information' is what you would like your customers to see, and finally there is a 'Final Review' stage of the submission process. This process is applied to all the platform Samsung Apps supports.

    Add New Application

    When an app is uploaded, uploading the binary and letting Samsung Apps know the features of the app activate the Device Filtering mechanism, which will find and recommend the right devices for the app.

    For example, if a developer wishes to submit their app using the new process, all that’s required is to submit the app to Samsung Apps, with checking the appropriate features required. The Device Filtering mechanism will ensure that Samsung Apps will distribute the app to the right destination.

    Filtering Factors
    • bada : Resolution, VoIP, Power VR, Camera Key, Google Mobile Service
    • Android : Resolution, S Pen SDK, Google Mobile Service

    If your app is based on Android, you need to protect your app from illegal copying with the Application License Management (Zirconia) Library. Zirconia checks for a license from the license server upon the initiation of an application and stores it on the device. It also checks for a license from the server if the stored license has been removed or damaged. The license from the server is unique for each device and application. Therefore, when an application on a certain device is copied onto another device, the application will not execute correctly.

  3. Step3. Get Your App Certified at Samsung Apps

    After finishing the submission, your application will go to certification process that is consisted with 4 steps as Pre-examination > Content Review > Device Test > Confirmation and will be finished within 7 business days. For more details of Certification Process and Policies, please refer to the 'App Certification' on the left side menu or 'Certification Guide' on the seller office(

    If certification result is 'pass', application will be service on the SamsungApps within 1 day after receiving the report from certification team. And features of application or informations are revised or fixed, you can request the certification again.
    And it is important that if you wish to revise and resubmit the application as re-examination, Do not delete the application from the application list on the Seller office and just change the informations and apk file. If you do this, you can save the certification time and submission time your valuable time.

    If you receive the fail report, please fix the defects with checking the reasons for the fail result and resubmit the applications. When you want to check the reasons for the fail result for more details, please refer to the following path on the seller office. applications > My applications > History > View button > Click the Context of 'Test confirmation rejected' > See the zip file

  4. Step4. Update Your App If Needed

    You can of course update application versions that are currently registered, at the Seller Office.
    Go to Sales Status, select the application and click the [Update Application] button on the Application Details page.
    The steps from here on are the same as when you first registered your application.

    My Applications

    Note that this is a version upgrade that only pertains to your registered application at the Seller Office.
    Version upgrades for applications under My Applications at bada Developers only pertain to those applications
    registered at bada Developers and are upgrades to the development version. The two versions do not coincide.
    To upgrade your bada Developers application, follow the guide at Samsung Apps Seller Office.

  5. Step5. Promote / Monetize Your App

    A successful app will attract positive attention and is more likely to be featured in Samsung Apps, as well as in other
    places like the Google Play. One of the best starting points for positive buzz is blogs, which many tech-savvy
    people follow and trust. Contacting bloggers and asking them to try your app is a good strategy, assuming your
    app is high quality so that they will respond favorably. Social media, such as Facebook and Twitter, is also a good
    way to get the word out.

    There are three main ways of generating revenue with your app. These are
    • Premium apps : Apps that cost money to download
    • In-app billing : Free apps that include features that cost money
    • Advertising and Sponsorship : Selling advertizing or sponsorship rights to your app

    Typically, the simplest way to create revenue is to offer a free demo version of an application, and then offer the
    full (premium) version for a fee. In-app billing is a less reliable source of revenue, but can still be effective
    if many users download and use the app. It is mostly limited to games and social media apps. Advertising and
    sponsorship is the most challenging way of monetization, since you need to find a company (or companies)
    willing to buy ad space or sponsorships.

    Samsung suggests developers a variety of business model applicable and development resources including In-App
    Purchasing Library and In-App Ad SDK(Samsung AdHub). You can see how to implement each business model
    with Samsung Apps at ‘Monetization Guide’

    We have tried to make selling your application with Samsung Apps as easy as possible and believe that with
    a little preparation before you submit your app for review, this process should usually be complete within
    a few days. If we encounter any issues with your app when we do our final review we will let you know, and do our
    best to assist you in resolving any issues you may come across. If you need any additional information for each
    step, please explore the rest of SAMSUNG DEVELOPERS website and refer to the guide at ‘Distribute’ category.

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