Smart TV Analytics

Overview

The home page layout of the Samsung Smart TV Analytics portal is as following.

• A: Main Menu Area
  
  Consists of menus for viewing statistics report. Identify the reports by clicking on the relevant menu.
• B: Link Menu Area
  
  Consists of menus for viewing Notice or FAQ. Identify the information on Notice or FAQ by clicking on the relevant menu.
• C: Content Area
  
  Identify the list of Notice or FAQ that are recently registered.

Report

Report Page Layout

Identify statistics report data of the relevant menu by clicking on the main menu.

• A: Left Menu Area
  
  Move to the screen for viewing the report data by searching and choosing the report list. You can browse "Service User" index and "Service Usage" index here.
  
• B: Search Condition Area
  
  You can search your application's usage data by filtering a few search conditions.
  
• C: Report Data Area
  
  After you input any search conditions, the data is reported on this are. You can view the data on the site or download it as an excel file.

Reporting Data

You can view report as three kinds of format.

• Summary Data Table
  
  If you input search conditions at Search Condition area and click the "Search" button, the result report will be shown at the below area of the Report Page as a table format. Refer to the ? area of Figure 2. Report Page Layout.
• Trend Chart
  
  If you want to view a trend chart of index, please click "Chart" button.
  
• Excel File
  
  If you want to download the raw data, please click "Excel" button.
  

Support

Notice

If you click on the “Notice” menu at the home page and the list of notices will be shown. Click on a title among the list and identify detailed information on the relevant notice.

FAQ

If you click on the “FAQ” menu at the home page, FAQ list will be provided. Click on a title among the list and identify detailed information on the relevant FAQ.

Glossaries

Apps Service User

User Index

A report shows the number of device which has executed and downloaded at Smart TV.

Index	Description
Unique Visitor	The number of device which are run the App in certain period
Unique Visitor (New)	The number of device which are initially run the App in certain period
Unique Visitor (Cum)	The total number of device had run the App over 1 time of until now
Unique Visitor (Returning)	Among the App Unique Visitor in this week (month, day), the number of devices which used "Content Detailpage View" of certain service in this week (this month, today)
Download User	The number of device had download the App of certain period
Download User (New)	The number of devices which are initially downloaded app in certain period
Download User (Cum)	The number of device had download the App over 1 time till now

Table 1. User Index

User Index Rank

A report shows top 5~10 in the number of device which has executed and downloaded Apps by country, APP and group model.

Index	Description
Unique Visitor	The number of device which are run the App in certain period
Unique Visitor (New)	The number of device which are initially run the App in certain period
Unique Visitor (Cum)	The total number of device had run the App over 1 time of until now
Unique Visitor (Returning)	Among the App Unique Visitor in this week (month, day), the number of devices which used "Content Detailpage View" of certain service in this week (this month, today)
Download User	The number of device had download the App of certain period
Download User (New)	The number of devices which are initially downloaded app in certain period
Download User (Cum)	The number of device had download the App over 1 time till now

Table 2. User Index Rank

Loyalty Rate

A report shows a loyalty (New Access, Retention, Churn-out, Churn-in, Log-in) rate of device which has executed Apps and a log-in rate of device which has downloaded Apps.

Index	Description
Unique Visitor Retention Rate	Among the App Unique Visitor in last week (last month, last day), the rate of devices which used the service in this week (this month, today)
Unique Visitor Churn-out Rate	Among the App Unique Visitor in last week (last month, last day), the rate of devices which not used the service in this week (this month, today)
Unique Visitor Churn-in Rate	Among the App Unique Visitor in this week(month, day), the rate of the apparatus numbers which has more than one use history of the service until the week before last week, not during the last week, but again during this week(month, day)
Unique Visitor Log-in Rate	Among the App Unique Visitor, the rate of App Unique Visitor which had Log-in status
Download User Log-in Rate	Among the App Download User, the rate of App Download User which had Log-in status

Table 3. Loyalty Rate

Apps Service Usage

Usage Index

A report shows Apps' running times and Pre/User Download Count.

Index	Description
Visitor Count	The number of times in which user run the App in certain period
Pre Download Count	The rate of App Download User Rate for certain period in cumulative sum of App Download User in certain period
User Download Count	The rate of App Unique Visitor Rate for certain period in cumulative sum of App Download User in certain period

Table 4. Usage Index

Usage Index Rank

A report shows top 5~10 of the number of device which has executed Apps and of the rate for the device which has downloaded Apps by country, App and model group.

Index	Description
Visitor Count	The number of times in which user run the App in certain period
Pre Download Count	The rate of App Download User Rate for certain period in cumulative sum of App Download User in certain period
User Download Count	The rate of App Unique Visitor Rate for certain period in cumulative sum of App Download User in certain period

Table 5. Usage Index Rank

Average Usage by Device

A report shows an average number of Apps which has executed per device, and shows an average days of Apps which has executed per device by week, month and year.

Index	Description
Avg.Visit Count	Avg Apps Run Times per App Unique Visitor device in certain period
Avg_Visited_Days_per_1_Visitor	Avg number of days to visit per App Unique Visitor device in certain period

Table 6. Average Usage by Average

Game KPI

KPI Trend by Game

The Game KPI by Game Trend is reported. Each indicator is available and specific queries, Report, Chart, you can query.

Index	Description
ADL	Accumulative Download Event Click Count
DL	Download Event Click Count
RU	Registered users (cumulative) Registered User (Accumulative)
NRU	New registered users (at the time of the first game run)
AU	Run the game user (deduplication), visitor, Active User
PTS (Min.)	Play Time Spent (Min.)
Visit Count	Visit Count
Play Count	Play Count
Visit Day Count	Visit Day Count

Table 7. KPI Trend by Game

KPI Rank by Game

A report shows a specific game's top 5~10 by country or region for the measures (index) such as Download Count, Registered User, and Active Use.

Index	Description
ADL	Accumulative Download Event Click Count
DL	Download Event Click Count
RU	Registered users (cumulative) Registered User (Accumulative)
NRU	New registered users (at the time of the first game run )
AU	Run the game user (deduplication), visitor, Active User

Table 8. KPI Rank by Game