Monetizing your contents.
Creating an app for a smart Samsung device can be a rewarding experience in many ways.
Using Samsung Apps, you can take advantage of any of the following business models* to recoup development costs
and generate ongoing earnings from your application. Your choice of financial model will depend on your budget
and the type of application you are producing.
What models are available?
Generating a one-time payment per sale/download, the ‘Premium App’ model usually provides the buyer with a full version of your app at a price set by you, as you deploy through the Samsung Apps Seller Office.
Finding the pricing ‘sweet spot’ is important - selling too cheaply can cause alarm, while setting your price too high may scare off casual customers. We recommend visiting Samsung Apps to get an idea of the prices of comparable content before you decide on your best price.
Adverts displayed in your app can generate revenue via recorded user interactions. The more clicks or interactions an ad gets, the higher the royalty payments will be. As a Samsung Developer, you already have a powerful tool at your fingertips to help manage, and insert advertising into your app - Samsung AdHub.
Samsung AdHub allows you to configure and maintain adverts in your application, automatically paying royalties on a regular basis.
Android™ developers looking to make the most of in-app advertising will find our Samsung AdHub SDK Developer Guide useful. This detailed technical document contains instructions and important tips on how to set up the Samsung AdHub SDK for Android™ in your application in order to display ads. bada developers can learn more about using in-app ads at the bada developer site help pages here or explore an overview of how to use Samsung AdHub here.
Samsung Smart TV application developers looking to find out more about the latest exciting advertising options available, including in-app advertising and 3D advertising can download the SDK for Smart TV SDK here.
Publishers looking to display advertising on one of Samsung’s Smart TV’s will be interested to learn more about Premium Interactive Advertising (PIA) opportunities. PIA areas are located in the main home screen of the Samsung Smart Hub, the Samsung Smart TV Home Screen, which all users have to visit to access their Smart TV Contents. Ads displayed in the PIA are naturally seen by a high number of viewers on a regular basis.
For more information about PIA click here or to contact Samsung now to promote your brand click here.
Selling goods from within your app can provide an ongoing revenue stream, depending on the goods for sale and overall upgrade experience. Create a compelling user journey through your application and an upgrade to a tool or service can become highly desirable. Enabling in-app purchasing allows you to control both your market and the items within it, so it can become highly profitable if your content is desirable.
Obvious examples of in-app purchasing are buying additional equipment in an action role-playing game, further levels in an arcade style game or even upgrading to the full version of the app itself via an in-app upgrade.
For more on this checkout the ‘Freemium’ section below.
Android developers can use a Samsung In-App Purchase code library called Plasma to implement in-app purchasing in a project. To learn how to sell from within your app using the Samsung In-App Purchase (Plasma) Library click here, or to download the Plasma library click here.
The bada SDK comes with a sample application called ‘InAppBuying’, that shows how to make use of the Osp::Commerce::Store namespace to buy and sell items from within an app. For more information, why not visit the Commerce Tutorial on the bada developer website, watch our Commerce: Making Money with bada video, or check out the in-app purchasing code recipe that focuses on in-app purchasing, which can be found here.
Research indicates that consumers often prefer to pay an upfront fee to download a full Premium App, instead of a free but limited ad-supported version. Typically, the simplest way to convert a customer is to release under the “freemium” or “lite” model.
Releasing your application free of charge might sound daunting, but what if each free download converted into a premium download after a short time? Releasing an app as ‘Freemium’ allows a user to explore the main functionality of your application, and then pay to upgrade to the full version. Try-before-you-buy is a well-established method of hooking a user into your product, but it’s important that you plan what elements of your app you will give away free (the incentive or hook), and what you will offer in reward for an upgrade or premium purchase.
bada developers can use Try & Purchase to provide a 30 day free trial app, with an easy in-app purchase upgrade method during the trial period, or once the 30 days have expired. An implementation guide for Samsung Try & Purchase can be found here.
Samsung Apps supports all of the above monetization methods so you are free to experiment with what works best for you. With proper research and planning, it is possible to generate long term revenue from your applications in a variety of ways. Why not get started by visiting Samsung Apps to get an idea of potential price points for your app?
NoteAlternative revenue collection methods do exist, for instance set password protected content could be sold or given away via alternative distribution channels