In this session, we will present how the genuine 8K contents correctly displayed on 8K display devices could deliver our customers an immersive picture quality experience. We will start with a summary of the previous studies about user perceptions regarding the 8K visual quality. We then will explain why the full-frequency 8K contents are superior to the lower resolution in producing fine details on the image. We will also discuss some technical challenges we face toward adopting and utilizing 8K contents in a real-world environment and describe how we can overcome these hurdles. Specifically, we will discuss technologies such as super-resolution and new image sensors to overcome the full-frequency barrier of 8K content. Last, we will introduce the 8K Association (8KA), a non-profit organization composed of key technology companies in the consumer and professional 8K ecosystem, and briefly mention 8KA's ongoing effects on the research, standardization, and promotion of 8K visual quality.