We will demonstrate an audio system with dramatically improved Immersive 3D Audio Experience. Hardware will be similar to Samsung’s critically acclaimed HW-Q990B SoundBar, but will include several new technologies that will be found in future Samsung products. These technologies automatically correct for room acoustics and the location of the listeners and loudspeakers. Visitors will compare the sound of the system before and after the system’s unique automated calibration process. Listeners will enjoy improved spatial and timbral performance in stereo, surround and immersive audio formats with both music and cinematic content.