last month, the samsung galaxy gamedev team attended develop: brighton – the uk’s biggest developer-focused games industry event. the sun-kissed conference showcased the best local talent, with some fantastic experiences from indies and big publishers alike. i particularly enjoyed ndreams' showcase of their upcoming vr game phantom: covert ops – it looks set to be the biggest kayaking stealth shooter of the year! samsung was out in force at the event with two business staff and two technical staff, along with yours truly. we spent most of the time having meetings on the beach in the delightfully bright sunshine. i’m leaving a note to myself that breakfast beachside chats are my new favorite way to spend a work trip! it was particularly lovely to see ex-colleagues and friends from sega, sony, jagex, miniclip, and sumo digital while hanging out in the bar. though i can't go into great detail about what we discussed behind closed doors, believe me when i say the uk has some incredible products coming to mobile over the next couple of years. i am not talking your typical hyper-casual games either – core gaming might be seeing a bit of a shakeup very soon! another show highlight was the develop: star awards, which featured industry heavy hitters like gabe newell and sean murray, and of course, many excellent games. while we were too busy networking to attend any sessions, there were many interesting topics discussed during the conference. three of the speakers that caught my eye were: in-game content generation using machine learning (raheel yawar) mmobile: bringing old school runescape to smartphones (christopher knowles) next gen vr - what developers need to know (andrew ayre/alvaro barua) it would be remiss of me not to mention the social side of develop: brighton, as it is part of what makes the conference so popular. we managed to get along to the gamesindustry.biz party on wednesday night and what a turn out it was. the warm night was filled with energy & laughter, with some excellent new connections made and far too many cheeky lemonades. i can’t tell you how grateful i was to mag interactive for providing free bacon rolls the morning after. if you were there, then thank you for being part of such a great event. if you weren’t, i strongly recommend you come along next time – i may even buy you a beachside breakfast!
in a few days, samsung will head down to (hopefully) sunny brighton for our annual trip to develop:brighton – the uk game industry’s largest developer holiday conference. our goal at these events is to find mobile developers looking to push current technology beyond the boundaries that people expect. we’re looking forward to seeing the best and brightest local talent & tech, so we really hope to see you there! samsung’s gamedev team will be there in force, bringing two technical staff & one account manager. for the first time, tracy kim from samsung hq, and our new uk bizdev manager alex bubb, will join us to see what all the fuss is about. conference details event schedule registration info if you do make it to brighton develop, we’d love to see you over a beer (or perhaps an ice cream on the beach to avoid the crowds). fingers crossed that the british summer hasn’t ended by the time we arrive!
since 2007, the georgia game developers association has produced the largest video game industry trade show in the southeastern united states. this event is known as the southern interactive entertainment and games expo, or siege. as the south’s leading gaming and interactive conference, siege brings together professionals, academics, executives, government officials, and more from across the region to celebrate the world of gaming. our own diego rivera will be speaking at 7pm et on friday, november 13th on the opportunity for game developers to publish their games on galaxy store. the session will be streamed on youtube.
ces isn't the only big conference to hit in january 2020. the following week, from january 13-17, an army of voice platforms, developers, analysts, and media will descend on chattanooga, tennessee to exchange ideas and strategies at project voice. the bixby developers team will be there from monday's opening workshops to the closing address on friday —we'll be especially hard to miss on thursday, when our own adam cheyer delivers the keynote to kick off the day. project voice is a can't-miss conference no matter where you engage with bixby, whether you're merely curious or an advanced developer working on a new capsule: existing bixby developers will be fascinated by in-depth case study conversations with premier developers and breakout sessions with tips and tricks for everything from optimizing your bixby marketplace presence to building for the galaxy watch. prospective bixby developers will learn everything you need to start building a capsule at our monday workshop, where lucky participants also have a chance to win a sleek new smartwatch or two; thursday's breakout sessions are filled with even more insights designed to put you on the path to success. podcasters and content providers are warmly invited to stop by our booth at the voice world fair, where we'll show you how to get your creative output into bixby. everyone at the conference is encouraged to stop by our booth in any case; we'll be raffling off a galaxy watch active2 smartwatch every day of the show. pack something nice for wednesday's project voice awards gala, where adam cheyer will accept a lifetime achievement award, and the winners for bixby developer of the year and capsule of the year will be announced. if you're just starting out, hungry for advanced tips, or just wondering how you can plug into the bixby ecosystem, get your ticket for project voice now. prepare to make some new connections, and brace yourself to learn more than you ever thought possible! can't be there in person? follow along on our new twitter account, @bixbydevelopers.
Samsung Developer Program
meet maria ly, co-founder & ceo of wellness app skimble (maker of workout trainer for samsung). to celebrate international women’s day, we interviewed this top female developer and entrepreneur. she shared her journey to become a leader in a male-dominated industry and her passion for supporting women in tech. read on for some great tips on how you can help women make big moves in the tech industry. how did you get your start in the tech industry? growing up in canada, i was part of kidsareit, a tech-focused program founded by vicki saunders (who now heads up sheeo). i stayed in touch with this group to help foster the youth entrepreneurial culture in canada and even had a mobile-modification business with a few high school friends. i chose to take all the tech and programming classes available at my high school, which continued to spark my joy in tech. eventually, i went on to study computer engineering at the university of waterloo. during my studies, i had 6 different co-op internships around the world, which exposed me to different tech verticals (cad software, aerospace, automotive, hvac, semiconductors, etc.) and some wonderful bosses/mentors. all these early life experiences helped solidify the idea that i could have fun doing meaningful work within the tech industry, and i'm forever grateful. what inspired you to start skimble and what makes workout trainer different from other fitness apps? as a youngster, i dabbled in figure skating and gymnastics, got the chance to represent canada at the world cheerleading championships, and more. then i fell in love with rock climbing. i was all about living an active life and dreamed of the day i could combine tech and fitness in a creative way. with the advent of the smartphone, skimble came to life. our flagship app, workout trainer, was among the first multimedia-focused workout apps on the market, offering the largest open exercise databases for community members and trainers. that means you can quickly find a workout that meets your needs or simply create a specific workout of your choosing, complete with your own media. we also showcase a ton of real-life and celebrity trainers on a regular basis so you can follow these folks to help keep you motivated. what major hurdles did you face when developing skimble? we've been bootstrapped and self-funded since day one. when we got into the rock health accelerator program, we received a grant to build out our app. in those early days, my co-founder and i did most of the heavy lifting. i went through a ui/ux bootcamp course to help us design our initial user experience and ran about 30 of our first photoshoots. this was a great experience because we got immediate feedback from our community and were able to collaborate first-hand with so many amazing personal trainers. how has samsung supported skimble and the developing process? samsung provides developers with a range of developer tools as well as stellar developer-focused learning/networking events like the samsung developer conference. as part of the made for samsung app suite, we've had the opportunity to work closely with in-house developers on select partner projects, too. we were also stoked to receive the 2021 best wellness app award. what are some unique challenges you’ve faced as a woman in the tech industry and how did you overcome them? many moons ago, there were only a handful of women computer engineering/science grads coming out of most universities. there were plenty of skeptics in a predominantly male-centric world and i have my (un)fair share of stories. you may be aware of an unconscious bias where men are judged by their potential and women are judged by their past performance. women are additionally judged on their friendliness and morality. despite all this, there was still this resounding sense of can-do in the air and it did not stop our early crew of tech ladies from being the change we wanted to see. as i started skimble, i felt in many ways less pressure to fit a certain mold. we were creating our own company culture, which was pretty liberating! how has the tech industry changed to encourage more females to pursue a career in tech? one thing is that there's more transparency in recruiting/hiring including how much pay an average person in a certain role should receive. this kind of info wasn't available in the past. now, it's openly available and informs us of the gender pay gap, especially at the higher levels. that kind of information can be used by women to negotiate. anita borg suggests some companies that are pro-women in the workforce. why is it important to encourage other women in tech? in the tech industry, less than 30% of the jobs are held by women. broadly speaking, most technology is for everyone. it makes perfect sense that women should be right there at the forefront. visibility also matters. girls and boys need to see tech leaders of all genders, ethnicities, shapes, and sizes. this way, we can create the most inclusive solutions for the near and far future. what advice do you have for young women who are interested in a career in tech? go for it! more than ever before, women are breaking barriers, having their voices heard, gaining the support of their male counterparts, and narrowing the pay/position gaps. i would further encourage parents of young children to expose them equally to different career options. have them participate in a stem program over the summer. teach them how to type and code. you know the hashtag #tymed (teaching young minds every day)? we need to start educating them early so when they look around and ask themselves, “where is the inspiration?”, it will hopefully be all around us. what are your favorite resources or organizations that support women in tech? nowadays, i have been investing alongside some incredible women. one in five angel investors are women! on the early/angel stage side, i've had the opportunity to invest with tess hau of tess ventures. on the later stage/pre-ipo side, i've invested with kristin mcdonnell of menlo group. i'm lucky to able to advise women-led companies and collab on side projects with women. this is to say that if you can, let's pay it forward in women-centric investing and mentorship. let's help each other chase down our biggest dreams. moreover, i have always had respect for my alma mater, the university of waterloo. and i can’t forget to give a shout out to all the greater toronto area entrepreneurial tech communities(pdf). many of these groups didn’t exist in the early 2000s. thanks to maria ly for sharing her experiences in tech and helpful advice on supporting the next generation of women in tech. be sure to follow us on @samsung_dev to keep up-to-date on the latest developer news. keep an eye on our blog for some helpful resources on how you can support women in tech, and make sure to sign up for the samsung developer program to take advantage of exclusive benefits and access helpful developer resources.
in march of 2020, i was fortunate to attend what many refer to as the last in-person conference just before covid-19 was declared a pandemic. the conference was podfest, held in orlando, florida. podfest proved to be my crash-course introduction into the world of podcasting and helped me launch our podcast, pow! samsung developer program. little did i know at that time, it would be a pandemic-filled crazy 17 months before i found myself at an in-person conference again. surprisingly, it would be another podcasting conference, podcast movement in nashville, tennessee. for four days i immersed myself back into the world of podcasting, with a slightly different objective than my first podcasting conference. not only was i attending to improve my knowledge and skill as a podcaster, but with the launch of the new samsung podcast platform, i would also be networking with many industry professionals to promote samsung’s new service. during the conference, i attended over 20 sessions, multiple keynotes, countless meetings, and of course… networking parties! highlights from podcast movement 2021 tom webster of edison research day one highlight of the conference was a powerful keynote presentation on the current state of podcasting from tom webster, industry specialist on the usage of technology, new media and social networking. he not only talked about how the pandemic affected listening trends during the past year, but how research showed the importance of expanding your audience through social media and youtube. the podcast makeover 30 second challenge one of the most insightful sessions was given by a panel of experts who collectively reviewed the first 30 seconds of podcasts. 30 seconds is all a podcaster has to entice their audience to continue listening. conference attendees would submit their show for the panel to discuss, critique, and ultimately decide if they in fact would continue listening based on how effective the first 30 seconds were. the panel included: seth resler, digital dot connector bobby bones, iheart media elaina smith, cumulus shannon cason, shannon cason’s homemade stories interviewing to get the most from your guest with 11 years of experience and over 685 episodes as a producer and host, christine blackburn has interviewed some of the biggest names in show business, including larry king, sugar ray leonard, bobcat goldthwait, and kevin nealon. christine has used her podcast show, story worthy, as a platform for guests to share stories with a positive message. her top tip for conducting a great interview was that the host should really not talk too much. a little “dead air” is a good thing and often leads to the guest expanding on their response. vocal rx: practical tips for a healthy & dynamic voice clara harris gave one of the most valuable sessions of the conference – how to take care of your voice. now that i have hosted 20 episodes of the pow! samsung developer program podcast, i can definitely tell when my voice is sounding good or is just a little off. clara’s session was a cross between a human biology class and yoga, explaining how our voice is produced and what we can do to prepare and maintain healthy vocal cords. networking and fun! in between sessions, i found plenty of time to network with fellow podcasters, meet reps from many of the top companies that serve the podcast community, and explore the expo floor to look for the best free t-shirt and maybe learn a thing or two along the way. high points were picking up a sweet new mic from the good people at electro-voice, a scrumptious breakfast hosted by my friends at squadcast, and exciting conversations with tom at buzzsprout related to our new samsung podcast platform service. oh ya, and the best free t-shirt giveaway goes to buzzsprout, who not only chose an ethically produced shirt, but delivered the absolutely best design and comfort! these are just a few of the amazing highlights i experienced during podcast movement 2021. for those that missed out, you can still register to attend the virtual version of podcast movement and watch over 200 recorded sessions. bring your podcast to samsung devices are you a podcaster and want to grow your listening audience? register for a free publisher account and bring your podcast to samsung devices. all you need is your rss feed to get started. with the launch of the new samsung podcasts listening platform, podcasters are able to reach a vastly growing audience. available exclusively on samsung devices, samsung podcasts enable creators to reach engaged listeners. sign up today!
to get you started on your path to vr content creation, we’ve partnered with udacity to offer samsung developer program members 25% off term 1 or term 2 of their vr nanodegree program. it’s a great opportunity to learn best practices from the experts. as an added bonus, you’ll receive a free samsung 360 camera after you complete your nanodegree program. welcome to the first q&a in our vru (vr to the power of you) series, where we’re asking some of the world’s best vr content creators how they’re developing groundbreaking work that’s pushing the limits of vr. in this first entry, we chatted with joel mcconvey, director of digital at sesqui, a canada 150 signature project that aims to engage millions of canadians through its immersive cinematic and virtual reality content, online activities and learning programs. sesqui is using a traveling mobile dome and partnerships with museums, planetariums and science centers to screen its marquee film horizon, which features more than 90 breathtaking scenes from across canada– all in 360°. many people associate vr with gaming. why do you think 360 film has the potential to push vr into the mainstream? i think what we will ultimately see is the amalgamation of these two forms. you may always have games that hew to game convention, and films that explore the passive experience, but if we think about what is always held up as vr’s holy grail – “presence” – that points to a virtual environment that has the verisimilitude of film, combined with the interactivity of gaming. in this very early stage of the medium, we are still exploring, defining parameters and working with the constraints of the hardware. but with continued development, i hope to see vr become less reliant on previously established media forms and categories, and to develop its own grammar – so that something won’t necessarily be a vr game or a vr film, but will just be vr, and that we’ll all understand what that means. even with high-end vr headsets, users can experience poor video quality. how do you trouble shoot this? we employed dozens of tricks. we improved video playback performance via unsynchronized pixelbuffer updates. we tested half a dozen tricks to increase frame-rates. we turned on linear filtering for videos for a smoother look. to be honest, though, the highest video quality we were able to achieve was for our marquee 360 film, horizon. it’s pristine – but to get it there, it meant shooting on a custom-built red dragon rig housing three red cameras, for a 9k image that required 3000 hours of painstaking stitching and compositing. if you can manage that, i guarantee your videos will look great. vr is growing, but monetization of the product remains a challenge. what's your advice to vr filmmakers for attracting funding? my answer is counterintuitive: make stuff. if you experiment with “demo” quality vr setups and amass a library of content that illustrates what you hope to do and what you’re capable of, you will instantly be more fundable than someone who has a great vr idea but no idea how to actually execute it. like a first-time novelist, there needs to be a willingness to experiment and work without a safety net to reach a point of fundability in an environment in which funding streams are still very rare. how has vr filmmaking changed the production process both on set and in the studio? i think it requires a totally new approach, in everything from developing an idea to storyboarding a shoot to actually filming in 360. there are lots of funny stories from our shoots about the ways in which the crew had to hide themselves within the scene, so as not to appear in the picture. there’s no “behind the camera” in vr, so that’s a big consideration. you’d better have a big tree or fence to crouch behind. in the studio, for our purposes, we were often fundamentally working with code. that meant a sometimes frustrating dissonance in the vocabularies of the various team members. our 3d artists would create something based on specs, which would then change based on iterations. one thing i learned is that vr is a lot more like an ongoing process than the clean linear production of a film. sure, you’re finished at some point. but allowing time for testing and iteration is crucial, since you never know what kinds of bugs will pop up, especially in developing for multiple platforms. so technically, i think the really great vr filmmakers of the near future will likely need to know – or at least be comfortable speaking about – code. but on an even larger scale, i think it’s about thinking differently – letting go of the grammar of traditional film to allow vr to be itself. for instance, storyboarding in 3d or plotting in concentric circles. you need a different toolkit, but also a different mindset. where do you think the challenge lies in the next 5 years of hardware development, both from display and capture points of view? all hardware challenges will revolve around aligning people's high expectation of vr with the reality of the limitations of hardware. if vr is to succeed, it will need to be what people think it already is and that means increasing pixel density, refresh rates, frame rates and allowable poly counts. the expectation of where vr is/should be is a wonderful thing and there is a need from both content creators and hardware manufacturers to meet that expectation to avoid disappointment. specifically, for capture, i think there’s an urgent need for a standard in turnkey 360 cameras or rigs. the contenders still vary wildly in quality, price and availability. stitching feels like a step we’ll eventually just be able to automate. but someone has to combine design, functionality and cost in a way that makes it effortless for people to set up a 360 camera. for display, the consensus seems to be inside-out tracking. as long as you have external sensors, you’re asking people to modify their physical spaces, which is sort of a cheat for vr, when you think about it. wireless inside out tracking will lighten vr’s hardware load considerably, and again, ease of use is key. what should amateur filmmakers know before shooting vr for the first time? practically, number your cameras carefully. establish a clear and efficient pipeline. watch out for shadows or other things that will make stitching a pain in the rear. more broadly, you will almost certainly have to collaborate, and you’ll (almost) always be better off listening to those who have more experience than you. try not to use proprietary software, unless there are already a lot of people using it. most importantly, this is just the beginning. you may not be able to achieve exactly what you set out to do, but we have not even seen the tip of the iceberg in terms of vr’s full potential. you are at the crest of the frontier. keep your eyes on the horizon, but don’t forget to look around. thanks to joel for taking the time to speak with us. to make sure you don’t miss any vru content, be sure to follow us on twitter (#beasamsungdev) and like us on facebook. also, if you’re a vr creator and you want your content to be seen, explore samsung vr. it can help you with gain the reach you need – available on gear vr, mobile and web platforms, as well as in over 50 countries abroad, it can take your content to a global audience. finally, if you have an interest in vr, be sure to join us at the 2017 samsung developer conference (happening on october 18-19 in san francisco) where you can attend a variety of vr content sessions and meet and mingle with other vr creators. get your #sdc2017 reduced tickets now using code sdcvru
sdc21 sdc21 builds connections and shapes the future of customer experiences. learn about the innovations for creating cutting-edge solutions in an expansive ecosystem. highlight session : special offer only @sdc21 get a deeper look at the new software, services and platforms announced in the keynote. each session delivers more information on the innovations enabling smarter customer experiences on even smarter devices. platforms designed for connected experiences bixby : best voice interface for connected experience building the future smart home today samsung’s connected kitchen platform: social food experience with connected appliances innovating mobile experiences across samsung galaxy ecosystem one ui 4 design: focus, comfort, self-expression what’s new in foldables? watch ecosystem: a new era reimagining the $80b enterprise developer opportunity the evolution of tizen and innovative screen experiences what’s new in tizen 6.5 redefining the experience of watching tv what's new in samsung smart tv services what's next for tizen: smart screen for business catch up with our latest insights hear from samsung’s top experts and gain powerful insights into the industry and state-of-the-art technology, ideal for developers wanting to advance or for those interested in the latest breakthroughs. tech talk ar, design, developer program, game, iot, mobile, monetization, open innovation ar emoji for the metaverse security, tizen automation to help security design, develper program, enterprise, iot, mobile, monetization, security, ui/ux, wearable beyond a limit with the mobile b2b partner program enterprise, security, smart tv, tizen build a trusted service with samsung tizen security android, design, developer program, mobile, wearable build your app in the new watch ecosystem mobile, open innovation, wearable call for innovators: build breakthrough technologies with samsung mobile ai, developer program, iot, mobile, productivity, smart appliances enabling intelligent voice control on your iot devices android, developer program, game, mobile, open innovation, productivity, ui/ux enhanced pen experience on galaxy ai, machine learning, robotics enhancing apache spark for robust data processing android, content & services, developer program, game, mobile, monetization galaxy store: games-focused, developer-friendly enterprise, mobile, monetization, open innovation, productivity, wearable galaxy watch4 for enterprise business android, content & services, game, mobile, monetization, web games for everyone: samsung instant plays android, content & services, developer program, mobile, monetization grow your podcast audience with samsung content & services, smart tv hdr10+ for gaming smart appliances home mobility : appliance as platform for services android, content & services, developer program, mobile, web how to build browser extensions on samsung internet enterprise, tizen how to build smart signage solutions with tizen ai, content & services, mobile, open innovation, productivity how to elevate english writing experiences smart tv, tizen improving the voice experience with samsung tv enterprise, tizen introducing lynk cloud & magicinfo cloud ai, developer program, machine learning, open innovation, robotics nntrainer: personalize neural networks on devices! android, content & services, developer program, health, mobile, wearable new health platform based on wear os powered by samsung android, design, mobile, ui/ux, wearable one ui: designing a more approachable experience ai, android, design, enterprise, mobile, monetization, open innovation, productivity redefining edge computing & foldables for b2b open innovation samsung ese: a trusted partner for enhanced security ai, developer program, enterprise, iot, mobile, open innovation, productivity, security smartthings build: bringing connected living experiences to life for multi-family ai, developer program, iot, mobile, productivity smartthings edge: a platform engineered for the next-generation smart home ai, developer program, enterprise, iot, mobile, productivity smartthings find: from lost to found 5g, 6g towards beyond 5g and 6g android, content & services, developer program, mobile, productivity, ui/ux, web unfolding the future of responsive web design smart tv, tizen, web what's new in the tizen web platform for smart tv video thumbanil keynote unveiling the samsung software, services and platforms shaping the future of customer experiences. see how they enable connectivity across devices and offer opportunities to collaborate. this is innovation not only for today, but for the future. with a commitment to education, hands-on opportunities help to build a better future. keynote speakers dj koh president & ceo it & mobile communications samsung electronics daniel ahn senior vice president mobile platform center samsung electronics samantha fein vice president business development and marketing smartthings inc. jeongsook lee vice president customer experience office samsung electronics yongjae kim senior vice president visual display software r&d samsung electronics bill mandel vice president visual solutions lab samsung research america janghyun yoon executive vice president mobile software r&d samsung electronics
as host and producer of the samsung developers podcast, i always look for ways to improve our podcast presence. so in august, at the podcast movement conference in dallas, texas, i explored new production tips for recording, editing, and developing fun content ideas for you all to enjoy. the true perk of attending an in-person podcast conference is meeting the large community of passionate people. those who attend a podcast conference are unlike any other attendees i have met in the past; these people love to talk, share, and, most importantly, listen. but, hey, isn't that what podcasts are all about? highlights from podcast movement 2022 at podcast movement, i attended countless sessions and keynotes, learned about the latest products and services on the expo floor, and networked throughout the week. here are the top highlights from my time in dallas. podcasting 2.0 — a new era, free of big tech the founders of podcastindex.org, adam "the podfather" curry and dave jones, hosted this session on podcasting 2.0. in 2020, adam began working with dave to develop podcastindex.org, the nucleus behind the podcast 2.0 movement involving podcast app developers, hosting companies, and content producers. podcast 2.0 utilizes the podcast index features that enable content producers to be free from commercial tech companies and global banking systems. adam curry discussing trends in the podcasting ecosystem. one of the key takeaways from this session was learning about "value for value," a term that adam coined during the early days of podcasting. originally it meant, "if you find value in what we make, consider a donation." however, the term has evolved to represent an approach to funding that utilizes cryptocurrency. fans can send micro fractions of bitcoins to their favorite podcasters using podcast players like podverse. check out adam and dave's show, podcasting 2.0, to hear the latest on the podcast industry and adam's many other podcast shows. no agenda moe factz with adam curry curry and the keeper fun fact: back in the 80s, adam was an on-air personality for mtv. after working with mtv, he helped develop technology that would allow broadcasting on the internet, the foundation for what would become podcasting. steve jobs reached out to adam to bring this technology to apple and the ipod. and that's when the podcast was born. twenty thousand hertz: how the sausage is made twenty thousand hertz is one of my absolute favorite podcasts and has been for many years, telling the stories behind the world's most recognizable and interesting sounds. host and creator dallas taylor and supervising producer casey emmerling covered the tools and procedures they use to create each episode. topics included gathering ideas, research, guest interviews, audio editing, sound design, and promotion. twenty thousand hertz on how the sausage is made. the key takeaway from this session was learning how dallas closes an interview with one of three strategic questions: anything else that we have not discussed? dallas said guests typically say, "um, no, i think we got it all, but…" and then proceed to give some great sound bites. why does this (interview topic) even matter? dallas usually says the question at a slow pace to help invoke an emotional response. of all the things you have done in your life, why did you pursue this? dallas said of all closing questions, this is the one that can bring out raw, passionate emotions, perfect for closing an interview. as a massive fan of their award-winning show, hearing from one of my idols in the podcast space and learning his secrets is extremely valuable to me as a podcast creator. and to clarify, this dallas taylor is not the metal singer or the drummer for crosby, stills & nash. twenty thousand hertz did a great podcast on the many people that share his name, being dallas taylor. fostering your community and grow your show several ex-professional wrestlers presented one of the most significant sessions. jeff jarrett and eric bischoff talked about their time as professional wrestlers and how they have grown their niche shows. jeff jarrett and eric bischoff bring their life stories to a new audience. one of the key elements for a successful podcast is to ensure you are solving a problem. for jeff and eric, the problem is that old fans want to stay connected and reminisce about the good old days of professional wrestling. one of the successful strategies they implemented was to treat listeners as "family" and not simply subscribers. they do this by randomly calling their members just to chat on the phone. not only is the listener thrilled to hear from them, but then they tell friends and share on social media, which ultimately grows your show. jeff and eric also spoke about how you don't have to have a large audience, just a passionate audience that cares about the content you share. for example, they often will record a simulcast watching old wrestling matches and include commentary about what was going on away from the camera. fans love to re-live those nostalgic moments and hear all about the craziness. check out my world with jeff jarret and 83 weeks with eric bischoff. the sound of story when samsung asked me to create a podcast, i drew my inspiration from one of the most intriguing podcasts i have ever listened to, npr's how i built this with guy raz. each episode is an interview with one of the world's best-known entrepreneurs to learn how they built their iconic brands. ramtin arablouei and rund abdelfatah are the sound designers for how i built this and many other top-rated podcasts on npr. ramtin arablouei and rund abdelfatah on building quality sound to your podcasts. the session i attended was called the sound of story, which focused on their latest podcast project throughline. each episode tells a story from an historical moment that shaped our world. as both hosts and sound designers, ramtin and rund explained the importance of how sound design influences the feeling and message people receive. one of the key learnings was their approach to timing within the soundscape. the audience should hear the sound before hearing the words describing the sound, introducing an element of unpredictability that can help maintain the listener's attention. another approach that both ramtin and rund use is to not be literal with sound effects. if the narration says, "the sword fell from his hands," you won't hear the clanging of a sword but something within the music that sonically represents the sound of a sword, allowing the sound effect to blend into the music texture. check out many other podcast shows that ramtin and rund have worked on, all with beautiful sound design. ted radio hour hidden brain embedded invisibilia tony morelan brings his enthusiasm and energy to the samsung developers podcast. more on samsung developers and podcasting listen to the samsung developers podcast for the latest on our developer community if you are involved in podcasting or looking to get started, visit podcastmovement.com for content on past and future conferences and access to many conference session videos. and be sure to check out my recap from last year's podcast movement conference, held in nashville, tn. you can also visit podfestexpo.com, another great podcasting conference i have attended in the past, known for its vibrant community of podcasters. bring your podcast to samsung devices are you a podcaster and want to grow your listening audience? register for a free publisher account and bring your podcast to samsung devices. all you need is your rss feed to get started. with the launch of the new samsung podcast listening platform exclusively on samsung devices, podcasters can reach a vastly growing and engaged listening audience. sign up today!
season 1, episode 14 previous episode | episode index | next episode this is a transcript of one episode of the samsung developers podcast, hosted by and produced by tony morelan. a listing of all podcast transcripts can be found here. host tony morelan product manager, samsung developers instagram - twitter - linkedin guests hyunah kwon, charlotte allen samsung electronics in the season one finale of pow, i interview charlotte allen and hyunah kwon. charlotte is the driving force behind samsung's annual best of galaxy store awards, and hyunah is the director of product for galaxy store. not only do we talk about the history of the awards, past highlights of previous awards, but we chat about exciting new changes to galaxy store, and our upcoming 2020 best of galaxy store awards show. more about the best of galaxy store awards celebrating the year’s top performing apps in creativity, quality, design, and innovation, the best of galaxy store awards are the ultimate achievement for samsung galaxy store sellers! join us on december 9th, 5:00pm pst, as we reveal and celebrate this years' winners! listen download this episode topics covered history of the best of galaxy store awards previous award winners galaxy store enhancements exclusive consumer benefits samsung rewards always-on points earning program pandemic impact galaxy store mobile gaming features growth and revenue galaxy store badges 2020 best of galaxy store awards show new award categories winner selections and promoting awards show trailer helpful links best of galaxy store awards - developer.samsung.com/best-of-galaxy-store galaxy store (consumers) - samsung.com/global/galaxy/apps/galaxy-store galaxy store (developers) - developer.samsung.com/galaxy-store galaxy store marketing resources - developer.samsung.com/galaxy-store/marketing-resources.html samsung rewards - samsung.com/us/rewards/gaming galaxy store badges - developer.samsung.com/galaxy-store/gsb-promotion galaxy store games (developers) - developer.samsung.com/galaxy-games samsung developer program homepage - developer.samsung.com samsung developer program newsletter - developer.samsung.com/newsletter samsung developer program blog - developer.samsung.com/blog samsung developer program news - developer.samsung.com/news samsung developer program facebook - facebook.com/samsungdev samsung developer program instagram - instagram.com/samsung_dev samsung developer program twitter - twitter.com/samsung_dev samsung developer program youtube - youtube.com/samsungdevelopers samsung developer program linkedin - linkedin.com/company/samsungdevelopers tony morelan linkedin - linkedin.com/in/tony-morelan charlotte allen linkedin - linkedin.com/in/allencharlotte hyunah kwon linkedin - linkedin.com/in/hyunahkwon transcript note: transcripts are provided by an automated service and reviewed by the samsung developers web team. inaccuracies from the transcription process do occur, so please refer to the audio if you are in doubt about the transcript. tony morelan 00:02 hey, i'm tony morelan. and this is pow! podcast of wisdom from the samsung developer program, where we talk about the latest tech new trends and give insight into all the opportunities available for developers looking to create for samsung. on today's show, i interview charlotte allen and hyunah kwon. charlotte is the driving force behind samsung's annual best of galaxy store awards. hyunah is the director of products for the galaxy store. not only do we talk about the history of the awards, past highlights of previous awards, but we chat about exciting new changes to the galaxy store, and our upcoming award show where we will celebrate the amazing apps that will win awards during the 2020 best of galaxy store award show. and what better way to celebrate our season finale of the power podcast. enjoy. hey, charlotte, nice to have you back on the podcast. charlotte allen 00:52 i know it's been a while. tony morelan 00:55 so for those that don't remember, or might have missed the episode, charlotte actually interviewed me at the beginning of the season so that our listeners could learn a little bit more about me, you know, find out who their host was. and a lot has happened since then. i think we've actually recorded about 12 episodes, but it has all been during this pandemic that we've been going through. so it's been a crazy year, needless to say, but the galaxy store has been going strong. this is the last episode, the season finale and what better way than to discuss the best of galaxy store awards for 2020. so i would love to talk a little bit about the history of the awards. charlotte has been working on this awards program since its inception. can you explain to the audience what are the best of galaxy store awards? charlotte allen 01:44 yeah, absolutely. the b best of galaxy store awards were created to recognize apps that have stood out amongst the crowd in the us galaxy store. we look for excellence in innovation, design, creativity, quality and performance. so i've been with samsung for several years now. and they know that we've been doing this award show during that time. but when did the awards first start, the program was launched in 2018. as a pilot, recognizing just five galaxy store publishers. our goal in creating the program was to acknowledge and celebrate the contributions of designers developers to samsung's ecosystem. tony morelan 02:23 this will be the third year then charlotte allen 02:27 right we are now in our third year, as you said, we increase the awards to five categories in over 20 winners. so we've come a long way in three short years, and we expect to continue to grow the best up galaxy store awards program in the future. so where were those previous award shows held. the inaugural best of galaxy store award ceremony in 2018, was held at the samsung developer conference at the moscone center in san francisco. last year's award ceremony was held at sdc 2019, at the san jose convention center. and we recognize 25 developers and designers from around the world. and 21 of those winners were in attendance, which was great to see. and he showed us how important this recognition is from samsung. tony morelan 03:14 yeah, i was actually the host of the award show last year in san jose. and that was my highlight was actually meeting these developers for the first time, you know, we've been communicating with them, you know, throughout the year, but to actually meet them face to face, and to see how rewarding it was for them to receive this award. that was definitely an amazing moment. charlotte allen 03:34 yeah, i agree. it was also, i think, rewarding and inspiring for us to see, you know, their excitement and just how much effort they put into getting their work. yeah, definitely. let's talk about some of these past recipients. but where's the best way for people to learn, like who won in 2018, who won in 2019. so we have a great list of winners now, having done this for two years and going into our third. so a list with our past winners can be found on samsung's developer program site on the best of galaxy store landing page, and it features over 30 step galaxy store award winners and that is tony morelan 04:12 developer.samsung.com. and if you go there, you can navigate over to the to the galaxy award page. yes, charlotte allen 04:19 yes, you can. tony morelan 04:21 so having done this now for several years, i'm sure you've got a highlight tell me you know if you have a special story about maybe a past winner, charlotte allen 04:28 yeah, there are several that come to mind. but one that i'll share is we awarded bergen for best new watch face designer, and his award was picked up by the uruguay embassy who tweeted a congratulations to bergen and i thought that was really amazing. tony morelan 04:44 that is and bergen is honestly an amazing designer ton of success. he was the designer when i was first looking into starting myself selling watch faces. i was seeing his work and i thought my god this guy is putting out you know; insanely creative watch faces. and my goal was to try and you know, do something at his level. i mean, he just amazing detail amazing depth, amazing features. so when i was starting out, he was the one that i looked up to trying to emulate, you know, his success. so great to see that he was awarded that year. charlotte allen 05:20 wow, pretty, pretty amazing. tony morelan 05:22 so who qualifies for you know, potentially winning a best of galaxy store award? charlotte allen 05:27 all galaxy store publishers qualify for bigger well-known brands to indie developers, designers, they all qualify. tony morelan 05:33 that's, that's, that's great. they'd love to see how open samsung is that? you know, it's not just a developer that is a big brand name. but you know, we'd like to recognize even the small person, the indie developer, who is absolutely, you know, maybe doesn't have all of that experience, but it's still putting out great content. so i thought it would be exciting if we actually brought somebody from the galaxy store team onto our podcast today. so i would like to welcome hyunah kwon hi, hyunah. hi, tony. hi, charlotte. thanks for inviting me. so you are director of product galaxy store and games? can you tell me how long have you been in that role? hyunah kwon 06:13 i've been in this role since this year to work for galaxy store and games. i've been in samsung for about 13 years, starting with my experience in mobile devices in different product management in this domain of mobile. and we're very excited to expand to service businesses in samsung, and i'm in charge of galaxy store app as well as gaming ecosystem tony morelan 06:42 in samsung. i had no idea you actually had been at samsung for that long. can you tell us what is new with the galaxy store? hyunah kwon 06:48 yes, this year has been a full of exciting news and updates and changes with the galaxy store, we just launched a new version introducing an enhanced game discovery experience. as you know, samsung has been fully committed to offer an excellent mobile gaming experience with our hardware. it could be like this stunning screen experiences long battery and very powerful performance on a mobile gaming. and now galaxy, gamers can actually visit the galaxy store to discover new games. and they can view these stunning videos to learn more about the new games, they can pre-register for the upcoming seasons of their favorite games, and so forth. for that we can also share more details. and we also had interesting gear for all types of apps and content. we've been seeing a growing consumption of digital contents in the context of endemic as you know. so on the other hand, some people say that they're having a digital fatigue, if you will, caused by these exceptional circumstances. so we worked on simplifying this experience and make the downloading experience really quick and easy for our consumers, helping users to find the content they need with the better fit recommendations, as well as our editors recommendations for them as well. and we also refreshed our design with a clean and harmonious look. for example, now you will see it very reduced banner sizes here and there, we ensure that pleasant browsing experience and downloading. and the best part is the exclusive benefits that our consumers love about galaxy store. so we offer new promotions events almost every week. for example, in the us market. remember, we integrated samsung rewards last year so that users could spam their points against their purchase in our store. earlier this year since july, we launched an always on points earning program. so now users can earn three points for every dollar spent with whether you purchase an app or a theme or enough items in your game app. so the more they enjoy galaxy store, and the more they can get rewarded. tony morelan 09:09 know that is specifically for us customers, correct? hyunah kwon 09:14 yes, so many other countries could have some different programs. but this is in the us. that sounds amazing. tony morelan 09:21 so i thought it was interesting. you said that because of the pandemic because of covid that you've actually seen an increase in people using their apps, and then they're starting to get the fatigue with it is that that's correct. hyunah kwon 09:33 yes. so the pandemic has been overwhelming for everyone, for sure. but it also was a great opportunity for some in many app developers. so we could see gaming industry, for example, has been really booming. utilizing this opportunity and media, the chance watching videos, or checking on news and healthcare app that user can you know, i actually spend a lot more time on the at home. so things like health care at home improvement apps has been actually pretty popular too. and overall, we had really great and busy year, we'll collaborate with our developers this year to help them really growing. tony morelan 10:18 yeah, that's, that's great to see that, you know, even though this is, you know, an unfortunate thing that our world is going through with a pandemic, that you found ways to help people out more, you know, considering that they are having to better devices and access this information. so you had mentioned also that you're involved with the gaming aspect of it. can you tell me, are there any new features for gamers? hyunah kwon 10:38 yes, so we have simply fire up in two parts. one is the gaming. another part is the access all the collection of the contents that we provide for galaxy users. so in that game tab, you will see an immersive the game discovery area. if you think about gaming in general has been developing, you now see a games that are very spectacular, they have a story in it, you can interact multiple players all together, you can create a history or you can, you know, be really in a deeper side of your action. all of that is pretty similar in movie industry, if you think about it. so when you watch a movie, you generally check a minute the trailer just to make sure you are watching a good movie, it's the same for games, we're providing our gamers the ability to discover what this game is about, and how they would play the download this game. another party's our game introduction page, what we call the detail page of the app has been recolored. refreshed, so that they can actually see some very valid information about the games, we are providing a tag information, it can be something like this game is about a multiplayer game. it's a strategy rpg, or if it's casual gaming, or this game is featuring a medieval setting, with all kinds of information like that we are including more than 300 pack information, so that you can really see what these game is characterized for. also some real time stats-based information, like you can see all these games, some are very popular, there's 10,000 users downloading this game at the moment right now, or it can be you know, 300 people are actually playing this particular game. and i think it's very important to highlight the personalized information is very key for our success. as we mentioned earlier, this is very important for any user to enjoy their experience not spending too much time making their efforts, there's this fatigue about finding the right apps for me, etc. so we also use a lot of user database recommendation that they can find the relevant game for them. and lastly, our galaxy store has been very appreciated by our speed to download and installation. so our consumers really love about our quick download feature, we actually feature this little button that you can directly install and download from what you're previewing from, you don't need to go through the detail page and click another time to download. we're just giving them a direct access to download. so we call we call that a quick download as well. tony morelan 13:37 that's great. i know that that is a feature that i would definitely appreciate. so for developers that have joined the samsung developer program, how can members grow their user base in their revenue hyunah kwon 13:52 share our strategy is to empower our developer partners by enhancing our platform that support them. so obviously, there's many ways to grow their apps and their performance. there are many resources available, so publishers on the galaxy store to support their success. and one thing that i'd like to highlight is these days, in particular, the app discovery is really diversifying. so customers are learning about their new app that anymore in their app store like we did 10 years ago. and they're actually learning from their friends and social media, a lot many different channels. so the optimization of the contents inside our store is still being very important. but managing growth from multi-channel approach becomes even more important galaxy store is having our batch feature galaxies or batches that drive customers from their multiple channel of discovery to galaxy store pages in a single click. and that improves a conversion by optimizing your discovery channel as well as all the listing information, you're providing a nice detail page. and we are going to provide more and more resources for you to optimize that listing information and grow the app developers revenues. to help our developers succeed in their acquisition campaigns with the galaxy store or optimizing their customer journey from discovery to download. we are also working with the leading mobile measurement partners so that developers can measure their campaign performance and to end with the accurate data. and generally, what we would recommend as tactics for growth will be things like, you know, generating more traffic and top of the funnel traffic, and from there, how to optimize their download conversion. and, as you know, download is not the end, most partners are frustrated, i get so many downloads, what i'm not where why am i not growing from there? i think we also can help on our developers to manage their paid conversion and retention, because retention also is a key for your success and growth. and i would always advise people to lean into the customer lifetime value, rather than focusing on the download number itself. tony morelan 16:21 can you tell me how developers can learn how to maximize their growth with the with the galaxy store? hyunah kwon 16:26 yes, sure. so as i mentioned before, there's lots of packets of growth available. so in terms of generating traffic, you can rely on us campaigns, it can be digital campaign, it can be social media campaigns, and we're going to be supportive on all your campaign executions. if you need a specific resource to optimize your campaign, please reach out to our team. as well, as very importantly, users are browsing from their search engine. so obviously, the search engine optimization techniques, or search engine-based advertising, all this traffic and also come into our store. and we can optimize that flow for your growth as well. in terms of download conversion, which is happening within our app, we are continuously improving our detail page optimization tools, as well as we would encourage our developers to manage their own reviews of their apps. so we are providing the way that the developers can prompt their reviews, and allowing their users to write the positive reviews about their apps so that we can also optimize our conversion that way, so that way, we are continuously updating our product. and we believe it's important to provide our updated information on what developers can do with us. so we are planning to provide all this further information through block past webinars and dedicated resources. and now developer portal. as soon as our new features on our platform is available. so i would encourage all developers to visit our email@example.com and stay tuned for more updates. and you can also sign up for our newsletter so that you can get this information available from galaxies tony morelan 18:25 yeah, in the in the link to sign up for the newsletter is developer samsung.com/newsletter. and i'll be sure to include all of these links that you've mentioned in the in the show notes. so hyunah, i absolutely appreciate you taking the time to join me on the podcast today. love seeing how the galaxy store is evolving and super excited with what's coming up in the near future. so thanks again for joining us. hyunah kwon 18:49 thanks, tony for inviting me to the podcast. it was a pleasure. tony morelan 18:54 so charlotte, getting back to the awards for this year. i know that the pandemic obviously has affected everybody in in many different ways. can you tell us how it's actually impacting the award show for this year? charlotte allen 19:07 it is in fact in many in person events this year as we know, including our best of galaxy store awards 2020 award ceremony, which is typically held at sdc. our developer conference, this year's best of galaxy store awards 2020 ceremony will be held virtually, and premiered on youtube on december 9 2020 at 5pm. pacific standard time. so stay tuned to the best galaxy store awards page. if you're not a member of our samsung developer program or bixby developers, now is a great time to register to get all the updates and features i just shared. tony morelan 19:44 excellent. so i know in the past, in order to attend the award show you had to attend our conference, which meant you had to come out to the bay area here and admission into the conference this year though, is that going to be different. charlotte allen 19:55 the exciting thing for me is this year for the first time anyone can and attend and like you shared, the awards are typically held at our conference and even then, sometimes sessions conflict with our award ceremony. but this year, anyone can attend. and so we're really looking forward to having a great crowd attend this year's awards. tony morelan 20:15 yeah, no, i am excited too, as well. we talked about how the award show has been growing from originally, it was just the five awards. and now we've expanded we're up over 20 awards. can you talk about some of the new categories for this year? charlotte allen 20:28 yes, this year's awards will acknowledge over 20 winners in five categories. and the categories include best app, this game best the best watch, and we've added bixby to this year's best of galaxy store awards. and we're really excited about that. tony morelan 20:44 yeah. earlier this year, i did a podcast interview with roger kibbe, at bixby on the viv lab team. so super excited. they're going to be joining us and in awarding their developers. yeah, that is very exciting. talking about the winners. can you tell me how are winners selected? charlotte allen 21:01 winners are selected by our galaxy store team who do a yearly editorial review of all apps published to the galaxy store? tony morelan 21:09 what would you say is the biggest challenge with the with the award selection? charlotte allen 21:14 i would say narrowing down the list of winners. the galaxy store offers expertly curated quality apps, which means we have a lot of great apps on the galaxy store. tony morelan 21:24 yeah, i know because i've been involved with the with the selection and awarding process. and it is a challenge because you know, we've got a team that goes through all this and it makes their nominations and, and their selection as to who they think should win. and sometimes you know what your favorite app may be different than my favorite app. so we get to battle it out. yeah, to figure out who is the winner for that award? yes. so what is it that the samsung developer program team is doing to help promote the winners, charlotte allen 21:54 winners are featured in galaxy store merchandising for the award ceremony, we have a best of galaxy store press release that samsung does. one winner per category is chosen to be featured in that press release. however, winners can write a press release with a quote from samsung as well. we do post winner developer marketing newsletters, blogs, and podcasts interviews. tony morelan 22:16 yeah, i'm actually really looking forward to next season in the podcast where i get a chance to interview some of some of these winners for the best of awards. that should be a lot of fun. now that you and i and our team has been involved with a selection process for the awards. can you tell me what is your favorite award? charlotte allen 22:36 hmm, that's a tough one. i would say if i had to choose, i would say that collections, the theme collections and the watch collections because it shows a body of amazing work. right. and so i think that if i had to choose, i would say that be my favorite. what about you? tony morelan 22:55 you know, my favorite, i think it's the fact that we do recognize those indie developers. so it's the small, you know, new independent designer, that's they've just put together this amazing app. and we're recognizing that. so you don't have to be this big brand, you don't have to have, you know, a large collection, i love the fact that we are awarding those large collections, because it's an amazing, you know, opportunity for us to recognize when a designer has just got this amazing library of work. but i'd love the fact that we also recognize that individual, one key design that just stands out. so you know, you can even be the little developer and we're still going to find yeah, and then recognize you for your great work. so what advice do you have for developers hoping to be considered for future awards? charlotte allen 23:45 the biggest advice i can share is marketing your work digitally socially, as it drives awareness, it drives, downloads, ratings, and reviews. and if you have not already done so, download the galaxy batch, it supports marketing your ad driving users to the galaxy store to download or purchase your app. so my biggest advice is, if you have not posted it to your site, i encourage you to do it today. tony morelan 24:12 yeah, definitely. and in the reason being is that we need you to show up on our radar. so if you put out a great app, and it's not showing up in our in our analytics of you know, top selling apps or apps that are being downloaded, we're not going to find it. so it's a great way for us to find your app is when you're doing all of that marketing push behind it, then once we see it, then we can dive into a little deeper and see if it's worthy of the award. but yeah, you definitely have to get traction on your app. from a social standpoint, that's a huge way for us to discover your apps. so what's the best way for people to learn more about the best of galaxy store awards. charlotte allen 24:54 we have a galaxy store landing page on our samsung developer program site. and there, you'll find details about the program updates on the best of galaxy store awards 2020. and highlights from past year's awards, including winner interviews. yeah. tony morelan 25:09 and as a reminder, that is developer.samsung.com. and from there, you can navigate over to the galaxy store awards page, all the links that we were mentioning, and the podcast will be included in the show notes. so you can check there. can you tell me, are there any upcoming news that you can share that's related to the award show? charlotte allen 25:29 we have some upcoming blogs, we're going to take a look back at some of last year's winners, highlight some of their successes, and really begin promoting the best of galaxy store awards 2020 as we get near to the virtual award ceremony, and we really can't wait. tony morelan 25:47 yeah, and one thing i'd like to share is that we are working on a trailer a little teaser for the award show. the trailer will be released exactly 30 days before the award show. so on november 9, we will be releasing our little teaser trailer for the award show. so be sure to stay tuned for that. so charlotte, thank you very much for joining me on the podcast today and sharing all of the information about the award show. really appreciate you coming on the podcast. charlotte allen 26:16 thanks. it's great to be back again. tony morelan 26:18 and just to sign off, this is our final episode of season one of the podcast i hope you all have enjoyed not just this episode, but the prior 13 episodes that we did that make up season one of the power podcast. we look forward to having you join us next year. we're going to start the new year off with season two and we are really excited with the shows that were lining up. and you definitely will be hearing from some of the winners of our best of galaxy store awards for 2020. so thank you very much. outro 26:51 looking to start creating for samsung, download the latest tools to code your next app, or get software for designing apps without coding at all. sell your apps to the world on the samsung galaxy store. check out developer.samsung.com today and start your journey with samsung. the pow! podcast is brought to you by the samsung developer program and produced by tony morelan.