Open Innovation at Samsung

Join Samsung’s partnership ecosystem today. Enrich Mobile eXperience for consumers and businesses worldwide.

Samsung Mobile Advance

Realizing your idea through the 6-month Proof-of-Concept project with Samsung

Applications for Samsung Mobile Advance 2022 are now closed.

Innovative technologies applicable to mobile devices


Equity FREE funding


Mentorship from Samsung R&D


Deep access to Samsung mobile devices and software


Springboard for long-term partnership

What we are looking for

Startups working on groundbreaking innovations in eligible locations


For Samsung Mobile Advance 2022, startups with headquarters registered in one of the following regions/countries are eligible for the program:
Europe, US, Canada, Israel, China, and Japan
desktop mobile
desktop mobile

Areas of Interest

Areas of interest include but not limited to: Camera, Power, Health, AI, Audio, Metaverse, ESG, Advanced Materials, Sensors, AR, Wearable, Foldable, Blockchain

Unique user experience based on new mobile form factors such as Foldable and Wearable

Cutting edge technologies that improve devices for more powerful, longer-lasting performance

Technologies that enrich your visual and auditory experiences through Samsung products


STEP 1. Application Submission (March 31st, 2022)*

Share a high-level description of your proposed project. Please get in touch with us for more details and an entry information pack.

STEP 2. Application Review (April)

We will review your proposal, and you will be informed about the result by April 30th.

STEP 3. Pitch Day & Final Announcement (May - June)

Selected applicants will be invited to Pitch Day to propose the project for a panel of Samsung experts. The final decision will be made and announced by the end of June.

Learn more about Samsung Mobile Advance

Interested in hearing about Samsung Mobile’s Open Innovation DNA and the Samsung Mobile Advance program?
Meet Chris Lee, Head of Open Innovation at Samsung Mobile eXperience business unit, and download the program flyer to learn more about the program!

Samsung Mobile Advance Flyer

Interested in Samsung Mobile Advance? Download this flyer to learn more about it.


Find the most frequently asked questions and answers for Samsung Mobile Advance.

No. The program is available for any type of company or organization including early-stage start-ups, established companies, and research institutes. We only expect that the applicant is fully registered as a company or other legal entity with which we can have a legal contract.

No. We do not take equity in participating companies. We provide financial grant for the purpose of building innovative technologies in the program.

Yes. As long as there is no conflict with the terms and conditions of the Samsung Mobile Advance program.


Please check the FAQ above – if you still have questions, please contact us.