events | game, marketplace, mobile

The Seven Rules of Monetization– Join Our Webinar for Game Developers

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Samsung Developer Program

When building a game, many developers struggle with monetization— do you charge up front, rely on in-app purchases or use advertising? These are important decisions that will ultimately impact the kind of game you develop, and they shouldn’t be taken lightly.

On Thursday, June 15 at 10:00 a.m. PST, Oscar Clark, Evangelist at Unity Technologies, will be hosting a webinar on the Seven Rules of Monetization. In addition to being the author of “Games As A Service: How Free To Play Design Can Make Better Games,” Oscar has been a pioneer in social game services for almost 20 years and is an expert on monetization and social freemium game design.

With first-hand tips and expertise, Oscar’s webinar will cover how to monetize your app while ensuring that this process doesn’t get in the way of developing a fun, enjoyable game. Here’s what he’ll cover:

The Seven Rules of Monetization:

Rule 1: Utility - What Do Your Players Value?

Rule 2: Anticipation - Why Should They 'Expect Future Value'?

Rule 3: Scarcity - What are the 'Opportunity Costs'?

Rule 4: Timing - Understanding the Player Lifecycle

Rule 5: Repetition - Why Should Players Return to Play?

Rule 6: Evidence - Why Analytics is Essential

Rule 7: Scale - The Ultimate Rule of Free-To-Play

To join the webinar on Thursday, June 15 at 10:00 a.m. PST, register here.