Samsung’s Free Ad-Supported TV (FAST) Service “TV Plus” has been a breakout success. Although it looks and feels like traditional TV, it is anything but! Behind the scenes of this slick TV & Mobile experience is high-performance technology, vast amounts of data & algorithms, and a thriving partner ecosystem. Join this session to learn more about the mind-boggling world of advertising technology, how it works, and how multiple companies come together to provide free TV to millions of consumers worldwide.