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Unpacking Galaxy Unpacked: This One Doesn't Just Go to Eleven

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Lori Fraleigh

Senior Director, Developer Relations

On Tuesday, Febuary 11th, Galaxy Unpacked occurred at the Palace of Fine Arts in San Francisco.

The Galaxy Z Flip, which was previewed at last year's Samsung Developer Conference, took center stage first. As the world’s first foldable glass smartphone, the Galaxy Z Flip's revolutionary form factor opens up a whole new world of mobile experiences. For developers, we're especially excited about Flex Mode. When the device is free-standing, the display automatically splits into two 4-inch screens so you can easily view images, content, or videos on the top half of the display, and control them on the bottom half. We can't wait to see what developers do with this capability.

TM Roh then kicked off a brand new decade of growth and change and committed Samsung and the developer ecosystem to be on the forefront of innovation. With that, he introduced "a new phone, named for a bold new decade of change." This one doesn't just go to eleven - it's the Galaxy S20.

We saw Bixby helping users find shows on Netflix. If you'd like to build your own capsule for Bixby, check out the Bixby Premier Developer Program.

The launch of these new phones is exciting for not only for developers, but designers as well. We'll be opening the window for Galaxy Themes applications in about a week. If you want to see your designs on the new Galaxy Z Flip, Galaxy S20, or any other Galaxy device, check out our tips on How to Become a Mobile UI Themes Designer.

Also, you might have noticed the "Available on Galaxy Store" badge when Samsung highlighted the Forza Street partnership with Microsoft. This was a great reminder that anyone who has published an app or content on the Galaxy Store can promote the availability of their content using Galaxy Store badges. They are free and deep-link directly to your content in the store to make it easy to acquire new users.

Forza available on Galaxy Store

Can't get your hands on a physical device? Stay tuned to our news feed - we'll announce when the Galaxy S20 and Galaxy Z Flip are available in our Remote Test Lab.

If you didn’t catch Unpacked live, watch the livestream below or check out the Samsung Newsroom for more on the day’s announcements.