※이 블로그는 삼성 소프트웨어 홍보 인플루언서인 삼성 오픈소스(소프트웨어) 컴패니언즈의 입장에서 바라본 ssdc2022 참관기로서, 외부 대학생 시선으로 바라 본 ssdc2022의 현장 분위기를 담고 있습니다. 지난 11월 15일부터 16일까지 이틀간 삼성전자 서초 사옥과 온라인에서 동시에 개최된 삼성 소프트웨어 개발자 콘퍼런스 2022(samsung software developer conference 2022, ssdc)에서는 ‘learn, share, network’라는 주제로 다양한 분야의 소프트웨어 개발자들이 각자의 지식을 공유하는 교류의 장이 펼쳐졌습니다. 이날 삼성 소프트웨어 개발자 콘퍼런스 2022에서는 키노트, 세션, 전시, 커뮤니티를 중심으로 행사가 진행되었습니다. samsung software developer conference 2022: keynote 올해 삼성 소프트웨어 개발자 콘퍼런스 2022는 삼성전자 한종희 대표이사 부회장의 개회사를 시작으로 성황리에 개막했습니다. 한종희 부회장은 “삼성전자는 기술 혁신의 근간인 소프트웨어 리더십을 공고히 하고 놀라운 사용자 경험이 일상화되는 세상을 만들고자 합니다”라며 “본 행사가 소프트웨어 개발자들에게 미래 설계와 발전에 도움이 될 인사이트를 얻는 시간이 되길 바랍니다”라는 인사말을 남겼습니다. 키노트는 삼성리서치 연구소장 승현준 사장의 ‘삼성전자 선행 연구개발 기술 소개’라는 주제로 시작되었습니다. 승현준 소장은 로보틱스, ai, 헬스 스택, sr 트랜슬레이트, 타이젠 플랫폼 등을 바탕으로 “삼성은 우리의 일상을 개선하기 위해 물리적 경험을 향상하는 디지털 기술을 만드는 데 집중하고 있다”고 말했습니다. 이어 삼성전자 제품에 탑재된 소프트웨어 기술인 스마트싱스, 빅스비, 보안 등의 주요 기술을 소개하는 내용과 삼성전자의 소프트웨어 개발 문화인 사내 fa, 오픈소스 프로젝트, 개발자 참여형 플랫폼 등 사내 제도에 대한 발표가 진행되었습니다. samsung software developer conference 2022: session 세션에는 삼성전자의 직원뿐만 아니라 현업 ceo의 발표도 진행되었습니다. ‘viralpick’의 ceo인 이승현 님은 ‘e-commerce hyper-automation’이라는 주제로 발표했습니다. 그는 기존의 커머스와 달리 자사는 판매자의 영역을 인공지능이 대체하여 상품 판매 전략에 대한 의사를 결정하고 이를 실행하도록 유도한다고 설명했습니다. 또한 데이터를 통한 전략적인 판단을 바탕으로 ‘superhuman intelligence’에서 기술의 자동화를 이루는 기반을 마련하며, 현재 45개국 대상 10개 플랫폼의 멀티채널로 구축하는 프로젝트를 진행하고 있다고 밝혀 청중들로부터 응원과 격려를 받았습니다. 세션에서는 삼성전자 개발자의 개발 스토리를 유머러스하게 풀어내기도 했습니다. 삼성전자 mx 사업부의 개발자 이바로슬 프로는 ‘코딩은 사랑을 싣고’라는 주제로 발표를 했는데, 코딩이라는 도구를 통해 인연을 찾아보길 바란다고 말하며, 개발자가 연애를 시작하고 본인을 소개하는 데 도움이 되는 포트폴리오를 만드는 방법도 제안했습니다. 이바로슬 프로는 연애에 본인의 장점인 코딩을 활용해 보고자 다짐했고, 상대방에게 자신의 정보를 소개하는 웹 게임을 개발했습니다. 개발에 사용된 기술력은 어렵지 않지만, 흥미를 끌 만한 아이디어가 빛을 발한다는 입장을 밝혔습니다. 마무리로는 역시나 연애는 쉽지 않음에도 결혼에 성공할 때까지 계속 도전하겠다는 포부를 드러내어 청중의 환호를 받았습니다. 삼성리서치의 ‘삼성 오픈 소스 컴패니언즈(sosc)’도 발표에 합세했습니다. sosc는 올해 3기를 맞아 활동 영역을 오픈소스에서 소프트웨어로 확장하고, ‘성장하는 소프트웨어의 동반자, sosc’라는 주제로 발표했습니다. 이들은 삼성전자의 직원 혹은 개발자가 아닌 대학생으로 이루어진 인플루언서 그룹으로, 외부의 시선에서 바라본 삼성전자를 소개했습니다. 20분 남짓한 시간 동안 6가지의 소주제로 6명의 인플루언서가 돌아가면서 발표하며 흥미를 자아냈습니다. 대표적으로 삼성 소프트웨어의 개발 과정에서 발견한 협력, 고객의 입장에서 생각하는 삼성의 개발 문화, 소프트웨어 업계 내 삼성의 경쟁력, sosc 소개 및 sosc의 브랜딩과 같이 다양한 이야기를 풀어나가며 day 1 세션의 마지막을 장식했습니다. samsung software developer conference 2022: exhibition 삼성전자는 자사의 전자제품을 전시하며 타이젠 부스를 운영했습니다. 올해로 출시 10주년을 맞은 타이젠의 부스에는 출시 최초의 카메라부터 현재까지 출시한 대표적인 제품이 전시되었습니다. 부스 운영자는 "타이젠은 지난 10년간 많은 제품을 출시하며 전 세계의 소비자를 만나고 있습니다. 아직 모르는 분도 있겠지만 관심을 가져 주신다면 더 좋은 제품을 출시할 수 있을 것입니다"라고 말하며 들뜬 마음을 전했습니다. 전시 제품에는 타이젠 2.3을 탑재한 gearfit2, 타이젠 4.0을 탑재한 family hub 및 robot vacuum, 타이젠 6.0을 탑재한 uhd 4k smart tv 등이 있습니다. edint는 인공지능을 활용하여 온라인 시험을 관리, 감독하는 솔루션을 개발 및 전시했습니다. 영상처리를 이용하여 정면 감시 및 측면 감시를 할 수 있는 솔루션으로 이를 이용하면 온라인 시험에서 부정행위를 적발할 수 있습니다. 얼굴에 인식된 하늘색 육면체의 모서리는 얼굴의 방향을 뜻하고, 자주색 선은 시선의 방향을 뜻하며, 이를 통해 얼굴 방향과 시선 방향의 일치 여부를 판별하게 됩니다. 아울러 얼굴뿐만 아니라 신체의 뼈대를 객체 요소로 추출하여 손을 감추는 행위 등을 의심 행위로 간주할 수 있습니다. 이러한 분석 정보는 시험이 끝난 후 개최자에게 리포트 형식으로 제공됩니다. 삼성전자의 오픈소스 그룹에서 근무하는 홍문기 프로는 매터(matter)의 오픈소스 프로젝트 리더입니다. 매터란 csa 내 삼성을 포함한 다양한 기업이 협업하여 구축하고 있는 스마트홈 연동 표준입니다. 그는 삼성전자의 타이젠 플랫폼을 매터와 연결하기 위해 팀원과 함께 개발에 참여했습니다. 아울러 "고객의 거주지 내에 사물인터넷을 제공하는 여러 제품이 있다면, 특정 브랜드의 제품은 경우에 따라 활용하기 어려울 수도 있을 것"이라며 호환성 문제가 있는 기존 제품의 아쉬운 점과 함께 “매터라는 중간 다리를 통해 브랜드에 상관없이 원하는 제품으로 사물인터넷 환경을 꾸몄으면 좋겠다는 말을 전했습니다. samsung software developer conference 2022: community ssdc와 함께 소프트웨어 커뮤니티 연합 밋업도 동시에 진행되었습니다. 커뮤니티 밋업은 4년 전 ssdc의 전신인 soscon부터 매년 진행되고 있는 개발자 간 소통의 장입니다. 올해는 'software developer community'라는 웹사이트를 런칭하며 국내 60개 커뮤니티와 연합으로 진행하게 되었습니다. 이날 커뮤니티 밋업의 세션을 맡은 ‘위민후코드 서울’ 소속의 김승미 님은 ‘web3 생태계 입문기’라는 주제로 발표에 나섰으며, 개인이 발행한 콘텐츠에 대한 보상을 받을 수 있는 web3 생태계를 폭넓게 공부하기 위해 블록체인 학회에 참여하고 nft 워크숍에서 강사로도 활동하고 있다고 전했습니다. ‘ai robotics kr’ 소속의 김수영 님은 ‘우리가 원하는 로봇, 우리가 필요한 기술’이라는 주제로 ‘legged’라는 사족보행 로봇을 직접 제어하는 모습을 보여주며 이러한 로봇에 필요한 인지, 판단, 구동 등의 기술 요소를 개발하기 위해 노력하고 있다고 말했습니다. 장석진 프로는 삼성리서치에서 개발자 릴레이션십을 담당하고 있습니다. 다양한 커뮤니티에 속한 개발자가 서로 만날 수 있는 기회를 만들고자 프로그램을 기획하게 되었다고 밝혔습니다. 아울러 "기존에는 ai나 로봇 분야에서 고등학생과 여성 개발자 등이 상호 간에 네트워킹하는 데 많은 어려움을 겪었지만, 본 행사에서는 다양한 커뮤니티가 한 공간에 모여 교류함으로써 개발자 네트워킹에 좋은 영향력을 미칠 수 있을 것"이라는 긍정적인 입장을 밝혔습니다. 또한 "앞으로도 이러한 오프라인 행사가 마련되어 자주 모여 교류할 수 있으면 좋겠다"는 바람을 전했습니다. samsung software developer conference 2022: replay 삼성 소프트웨어 개발자 콘퍼런스 2022(samsung software developer conference 2022, ssdc)에 대한 자세한 내용은 홈페이지의 ‘replay’ 카테고리에서 확인할 수 있습니다.
registration is now open for the samsung developer conference 2019 in san jose, california! join over 5,000 developers, creators and technologists as smartthings will announce some new developments in our smartthings platform. our 2 day conference will consist of code labs, technical sessions and keynotes. access to the conference includes: updates on the latest sdc news, technical session details and speaker lineup. a full pass that includes entry into all keynotes, sessions and code labs. access to our exhibition area and smartthings developer code labs. meetings with our smartthings engineering teams! we have limited tickets, so sign up today!
counting down the days until the first online sdc. we're cooking up something new for sdc21 on october 26th. stay tuned for more info and get a first look at the event here. #sdc21 #shapedesigncreate #samsung
gdc 2020 has been postoned due to covid-19. please see the gdc site for updates. connect with members of the samsung gaming team live at the game developers conference. find out about gaming on samsung’s platform: jet set vulkan: reflecting on the move to vulkan - this session is a part of khronos dev day bringing maximum boost to mobile games: galaxy gamedev a quick look inside your game: gpuwatch and gamesdk
Moscone Center, San Francisco, CA
all the fun at sdc21 see the highlights, revisit your favorite sessions or catch what you missed from sdc21 watch on demand sdc21 shape. design. create sdc21 builds connections and shapes the future of customer experiences. learn about the innovations enabling seamless experiences and create cutting-edge solutions in an expansive ecosystem. video thumbanil sdc20 please be advised, the samsung developer conference in 2020 has been canceled. we are disappointed that we will not be hosting the event this year and getting the chance to interact directly with you. our top priority is the health and safety of our employees, the developer community, partners, and local communities and in making this decision, we are following the latest guidance from state and local authorities. be assured, we remain committed to finding ways to keep the developer community informed on our latest platform updates. we will continue to share important news and useful resources through our developer website and community forums. prior years watch highlights of selected sessions from sdc events in 2016, 2017, 2018 and 2019 sdc 2019 october 29–30mcenery convention centersan jose, california sdc 2018 november 8-9moscone westsan francisco, california sdc 2017 october 18-19moscone westsan francisco, california sdc 2016 april 27-28moscone westsan francisco, california
samsung electronics holds an annual conference where software developers meet together and learn, share more than 60 speakers stories at samsung software developer conference 2022. samsung electronics has led challenges and technological innovations that transcend numerous difficulties and stereotypes. as technology advances, uncertainty about user experiences increases we hope all participants can find and present answers for what kind of products is worth making. register now (en) 참가 신청 (kr)
Online / Seoul, Korea
samsung will be at the gdc (game developers conference) in san francisco, march 21st to 25th with 4 speaking sessions. mark your calendars. register now timespeaker(s)session titledescription wed 3/23, 3:30pm – 4:30pm gary keen, engineer, samsung research uk new gpu, the ultimate reality! the new gpu - samsung xclipse 920 from amd’s radeon technology is now in the new exynos 2200 chipset for the further galaxy products. this new gpu for the android ecosystem has unique architecture like layered gles implementation and the desktop feature set like ray tracing (rt) and variable rate shading (vrs). this session will share the important information about the new gpu and best practices with game developers. case studies will highlight the new rt & vrs features. attendee takeaway: how to develop robust graphics applications with the new xclipse gpu how game developers can support xclipse gpu how to optimize graphics application using opengles or vulkan with the xclipse gpu how to use rt & vrs features with xclipse gpu wed 3/23, 5pm – 6pm jinho lim, principal engineer jeoungju kim, principal engineer sanglae kim, staff engineer what if your phone's avatar is in the game or metaverse?(pre-recorded) the ar emoji feature on samsung devices enables users to create a 3d avatar model that can be used in other applications on the device. ar emoji is the avatar for samsung galaxy device users. users can create an 'ar emoji' that looks just like them. also, they can take photos and record videos using ar emoji. now this high quality ar emoji can be your avatar just like an avatar on other platforms like game or metaverse. the galaxy ar emoji sdk enables game developers create human-like characters for games.attendee takeaway: attendees will gain a clear understanding of the "ar emoji" of samsung galaxy and its sdk. thu 3/24, 4pm – 5pm hesham dar, senior data scientist at samsung research uk game performance optimization with causal models(pre-recorded) on modern mobile devices, there are a number of systems which aim to improve the game experience, delivering high and stable frame rates while keeping the device at manageable temperatures. often the standard method of tuning these device systems is through either lab based testing, which is not scalable, or alternatively, using real world analysis. however, systems on device don’t run in isolation and when tuning parameters, other factors can be at play which potentially obfuscate the impact of the change. by leveraging domain knowledge and building an explicit causal model of the system, a better indication of the treatment effect size can be measured as well as other useful insights on the performance of such systems.attendee takeaway:attendees will learn about how causal modelling using bayesian networks can be used to better evaluate any changes made, based on real world cases to improve game performance on mobile devices. thu 3/24, 5:30pm – 6:30pm michael barnes, head of game ecosystem at samsung research uk david berger, senior software engineer, unity unfolding your gaming potential with galaxy gamedev galaxy gamedev will talk through tips and tricks that can help unfold the potential of games on foldable devices. advantages and design considerations for the foldable form factor will be addressed as well as optimizations using game engines like unity and unreal. this session will also include a comprehensive overview of the new features in adaptive performance 4.0 partnership between samsung and unity. it will show developers how to use the latest features from adaptive performance 3.0, such as the boost mode, cluster info, and unity profiler support, to squeeze even more performance out of their games. it also features the new visual scripting integration with adaptive performance 4.0 along with additional automatic scalers to optimize performance.attendee takeaway:attendees will walk away with an understanding of simple design considerations that can improve the ux of their game on foldable devices. they will also learn about how adaptive performance 4.0 can be used in unity to optimize performance on games using less power.
Moscone Center - San Francisco, CA
we are thrilled to be part of the game developers conference (gdc) 2019 at the moscone convention center in san francisco from march 18-22. join us in person or online for our expert-led sessions on a full range of game development hot topics. here’s a sneak preview: a quick look inside your game: gpuwatch & gamesdk (presented by samsung) learn how to create high-performance gaming experiences with ease using gpuwatch. in this session, you will hear the announcement about gamesdk and optimization practices with unity based mobile games. galaxy gamedev: bringing maximum boost to mobile games learn how samsung helps game developers optimize games faster with new technologies like vulkan and by working together with game developers tightly to give a real contribution to the game development process. samsung & google present: how to develop games for foldables games are now being played on more than just mobile devices. consumers demand versatility, and broader device landscape is fueling the shift to a more immersive gameplay. learn how leading developers address multiple surfaces and form factors like the new samsung foldable. grow reach and engagement with the latest techniques. how to get your game on samsung galaxy learn how samsung will help game developers deliver better experiences to their customers. hear from thomas ko, vp of service partnership, samsung electronics co. ltd., on how game developers can prepare themselves for this special opportunity to become part of the galaxy store. the session will also include important information about game launcher which will help people easily can access games. how to make use of new vulkan features discover recent developments in the vulkan api and ecosystem. you will leave this session with better insight into day to day development with vulkan, and how game developer needs drive where the api goes next. bringing fortnite to mobile with vulkan and opengl es learn the strategies that epic and samsung found effective when developing a rendering api interface to bring high-end games to android devices. get the best practices for optimal vulkan performance when targeting the latest generation of mobile socs. download fortnite from galaxy store. all-in-one guide to vulkan on mobile (presented by samsung and arm) learn about codified best practices for vulkan and how they impact performance in mobile, with specific game examples. megacity on mobile: how we optimized it with adaptive performance join us for the joint samsung / unity session in the unity booth on thursday at 11:45am – 12:15pm. we hope to see you there!
Samsung Developer Program
the samsung developer conference (sdc) for 2021 kicked off on october 26, 2021, and we hope you enjoyed the keynote and highlight sessions. as with many events, there is so much information to digest. fortunately, with the virtual format this year, developers can go back and review the sessions they've watched and study how they might take advantage of all the opportunities available with samsung platforms, sdks, and services. while there are too many announcements and technologies to cover in one post, here are some moments from the conference that should be interesting to developers. keynote samsung electronics president dj koh began the conference, as he's done in previous years. the keynote session included overviews of announcements that were described in more detail during the highlight sessions, tech talks, and code labs. voice control of iot devices (bixby/smartthings) samsung mobile senior vice president daniel ahn kicked off the announcements at sdc with a keynote session highlighting the integration of bixby voice control to the smartthings ecosystem with details from smartthings vice president samantha fein. technical talks with more details of the integration for developers and device manufacturers are also available. bixby : best voice interface for connected experience enabling intelligent voice control on your iot devices further, the smartthings platform team provided technical talks on the new smartthings edge platform and smartthings build for use in multi-family home environments. support for the matter standard was announced during the highlight session. samsung electronics vice president jaeyong jung and smartthings vice president samantha fein talked about the bright future for home automation with matter in this highlight session. the samsung newsroom has more information on the bixby and smartthings integration as well as the matter standard support. security and privacy with samsung knox samsung executive vice president kc choi details how samsung knox unlocks the $80b enterprise market with devices and services to ensure that critical data is secure and employee information is kept confidential. in the tech talk sessions below, samsung b2b product experts give developers the information they need to integrate their own apps and services for this lucrative market segment. samsung ese: a trusted partner for enhanced security redefining edge computing & foldables for b2b beyond a limit with the mobile b2b partner program developers with solutions for the enterprise market should sign up for the knox partner program. services and solutions for smarttv platform at sdc21, developers interested in smart tv solutions had plenty to learn. in the keynote, samsung eelectronics senior vice president yongjae kim and samsung research vice president bill mandel discussed many new and exciting opportunities for developers with the tizen platform, which are available for viewers to watch in these sessions. what's new in samsung smart tv services what’s new in tizen 6.5 what's next for tizen: smart screen for business build a trusted service with samsung tizen security what's new in the tizen web platform for smart tv game developers are rising stars with samsung the experience of the last 18 months has shown that self-care is important to our well-being. by allowing us to disconnect from reality, games help reduce stress and give a temporary reprieve from the stresses of daily life. samsung support for gamers and game developers comes to the forefront at sdc21 with these important sessions. galaxy store: games-focused, developer-friendly games for everyone: samsung instant plays in addition to mobile gaming, the announcement of hdr10+ for gaming will delight gamers looking forward to top-quality experiences on smart tvs. building better web experiences with samsung internet the samsung internet browser ships with every samsung galaxy phone. the developers and advocates for samsung internet want to ensure that consumers have the best possible experiences, mixing web content with mobile hardware. how to build browser extensions on samsung internet unfolding the future of responsive web design one ui brings beautiful and secure interactions to your mobile world samsung electronics executive vice president janghyun yoon unveiled the one ui 4 platform, showing numerous examples of beautifully designed cross-device experiences, such as taking a photograph from galaxy z flip3, sharing to the galaxy book, and editing using a galaxy tab s with s pen. while beauty is only skin deep, one ui 4 adds layers of security to these experiences. learn more about one ui 4 in these sessions. one ui 4 design: focus, comfort, self-expression one ui: designing a more approachable experience designers and developers explore new worlds with one ui watch platform galaxy watch4 was introduced at galaxy unpacked in august 2021. the one ui watch platform uses wear os powered by samsung. developers interested in bringing their ideas to the new platform should check out these talks. watch ecosystem: a new era build your app in the new watch ecosystem galaxy watch4 for enterprise business new health platform based on wear os powered by samsung further, designers who are interested in expressing their creative side with watch face designs should view this session on how to use watch face studio to create beautiful designs without writing code. rewarding successful developers with the best of galaxy store awards samsung sr. developer evangelist tony morelan presents the best of galaxy store awards, now in their 4th year. these awards are samsung's way to express gratitude to those developers and designers who are bringing beautiful and exciting apps, games, and themes to galaxy store. for the second year, the bixby team recognized the top developer and capsule for their platform. following up with samsung this site has many resources for developers looking to build for and integrate with samsung devices and services. stay in touch with the latest news by creating a free account and subscribing to our monthly newsletter. visit the marketing resources page for information on promoting and distributing your apps through the galaxy store. finally, our developer forum is an excellent way to stay up-to-date on all things related to the galaxy ecosystem. thank you for joining us for sdc21 and we look forward to seeing you in 2022.
the game developers conference (gdc) was held 3/21/22 to 3/25/22 at the moscone center in san francisco, california. this was the first time in two years that gdc was held in-person since the pandemic. there was a lot of excitement as people shared their enthusiasm about the gaming industry. jeanne hsu, senior marketing manager for developer relations at samsung, chatted with justin kubiak, head of global games partnerships for the north american service business organization at samsung, about his thoughts on the game developers conference. jeanne hsu (jh): justin, i understand you’ve been attending the gdc since the beginning. tell us more about that. justin kubiak (jk): having been in the gaming industry since the late 90s, i was fortunate to have attended what was back then called cgdc (computer game developers conference), when it was hosted in san jose, california. while the primary focus was mostly the same, which is to help game makers and developers share their experiences and thoughts about building games, the breadth and scale of the show mirrors the industry, which has obviously grown exponentially over the years. i don’t think anyone attending cgdc in 1997 would have predicted that our little niche business would someday become the largest form of entertainment globally. view of gdc entry at moscone center from pedestrian bridge jh: how did you get into gaming? jk: i grew up in the 80s, playing video games of all types…i still own the original intellivision system. i collected dozens of handheld lcd games. i put too many hours into microsoft olympic decathlon on the apple iie and never mastered the pole vault. i had a knack for spending my entire allowance at the local straw hat pizza arcade room within 20 minutes. so, games have always been a passion of mine. i tapped into that passion shortly out of college to, after stints as a temp within a couple different groups at a company called mindscape, wriggle my way into the role of producer for the chessmaster franchise. since then, i’ve been lucky enough to work for some of the biggest game companies in the industry and gain experience in a wide range of disciplines. olympic decathlon game showing the pole vault event jh: why do you enjoy coming to gdc? jk: gdc is my favorite conference of the year. there’s no better way to tap into the pulse of the industry, across all platforms and business lines, and connect with industry colleagues from all around the world. it’s well timed to put into action the plans you established earlier in the year or even make adjustments based on the trends that inevitably are confirmed during the show. and of course, it’s amazing to see all my industry friends from around the world and share a laugh, a drink or a meal. jh: what have you noticed around the gaming industry? jk: putting aside the obvious trends in the gaming business today–namely consolidation, blockchain disruption, cloud gaming growth, debates about the metaverse, among others–what i was most struck by were two things. first, the pandemic and all the isolation that resulted from it did not slow down the industry at all. quite the contrary, i was impressed by the creativity and innovation that took place and is now being revealed, and we confirmed once again how resilient the games business actually is. second, there is much greater awareness of and emphasis on diversity, equity and inclusion, as well as the value of a strong work/life balance. certainly at samsung, we understand that a healthy personal life will lead to a healthy and more productive work life, and i heard that from many of my industry colleagues as well. independent games festival (igf) at gdc 2022 jh: what did you see at gdc? first impressions? jk: it was impossible to get very far, whether on the show floor, in sessions or during conversations at the local hotels, without talking about web3/blockchain/nfts/metaverse. as expected, this emerging technology was discussed and debated all throughout gdc. i thought some of the announcements and demonstrations of hardware/software innovations which showcase the environment in which game developers can deliver a level of fidelity and interactivity that approaches reality was super exciting. i’m also further excited about cloud gaming coming out of gdc. although with samsung having recently announced gaming hub, a cloud service on samsung tvs, i may be a bit biased. samsung gaming hub connectivity jh: what was your best experience at gdc? jk: it may sound corny, but to me the best experience at gdc was once again seeing the enthusiasm and creativity for gaming in person rather than by way of video conferencing. gdc is always a great chance to connect with old and new friends in the business, but this year was particularly sweet considering the two-year hiatus that we were all forced to endure. gaming has grown stronger over that period and the future is bright as ever… it was an amazing experience to see that on the faces of every person i met with. jh: what were some fun things to do at gdc? jk: it’s always enjoyable to walk around the expo floor to get a feel for where the business is and where it’s heading, including talking with the passionate representatives of the companies demoing their products and services. similarly, it seems you can strike up a conversation with anyone wearing a badge and you’ll find yourself entertained by their background or what they are hoping to achieve in games. and of course, if you’re lucky enough to be invited to any of the mixers and late night parties at gdc in and around sf, those are always a great time as well as a great opportunity to network! jh: any other parting thoughts? jk: the business of gaming is in a bit of a transitional phase at the moment, and that was felt all throughout the show and in closed-door conversations with our partners. at the same time, samsung is continuing to invest in services that provide amazing and seamless gaming experiences for players and offer incredible partnership opportunities for developers, publishers or service providers of all types. whether you have an existing relationship with samsung games teams or not, it’s worth reaching out to find out more about where we are heading and how you can be a part of our journey. we are just at the beginning and i’m so excited about where we are going…i already can’t wait for gdc 2023! note: gdc 2023 is march 20 – 24, 2023 in san francisco, ca. additional resources on the samsung developers site the samsung developers site has many resources for developers looking to build for and integrate with samsung devices and services. stay in touch with the latest news by creating a free account and subscribing to our monthly newsletter. visit the marketing resources page for information on promoting and distributing your apps. finally, our developer forums are an excellent way to stay up-to-date on all things related to the galaxy ecosystem.