Unleash the Power of Newsletters
coupons, giveaway contests and special discounts. sharing those in the newsletter first is an excellent way to retain your users and build brand loyalty. persona’s marketing team is using all the social media tools. their goal is to be found on every social media platform: facebook, instagram, twitter, pinterest, youtube, reddit, telegram channels, and others. however, one of the most important digital marketing tools is their well-designed website, persona-wf.com. use the right tools for the job there is an old saying that when you only have a hammer, every screw looks like a nail. while this is true, having a screwdriver available makes for a much better end product. the same should be said for a marketing newsletter. while having a word processing program and a mail account allows you to initially create and publish a newsletter, it is not as effective as using a proper emailing tool, especially as your business grows. a good customer relationship management (crm) tool will have both operational and analytical systems. this makes it easier to not only organize and send newsletters, but also analyze and create reports as well as provide information that is used to target your audience. they usually include a dedicated email service provider. a couple of methods to measure the effectiveness of your newsletter are open rate as well as clicks from the newsletter. for their mailing program, persona uses mailchimp so they have access to various reports that helps them tailor their audience. however, there are many mailing companies, such as mailer lite, sendinblue or others, who can fulfill your business needs. of course you can create your own mailing lists using basic office tools. even if the mailing list is small, keep in mind that domain accounts that include email services, both free and paid services, have limits to how many emails or recipients can be sent in a set time period. i believe an advantage of using a crm mailing program is the ability for unsubscribing. it is much better to have an unhappy reader hit the unsubscribe button than flame you on social media. trying to handle removal of readers manually can be a very time consuming operation. select the right style of newsletter annually i get a two-page recap from my aunt about her family’s prior year. i am often amazed to learn how productive my cousins are and that the new dog is such a scamp. however, i read it and toss it away. her letter is just words and there is no engagement with me. it is telling and telling, but isn’t selling. a good newsletter needs more than just words and it needs a format that engages readers. the format of the newsletter will make a difference, so tailor your newsletter to your target audience. some newsletters are a recap or summary with a links to content with more details. that format is easy to scan through and find topics of interest. it is a great format if your target is a manager or representative who is busy. the reader can skim or skip parts of no interest and deep read what they find important. other newsletters may have a story about one topic with links throughout the story to more detailed information. if your target is detail oriented, these how-to newsletters will engage the reader. if your app is a game, giving users tips and tricks while taking them on a journey through the game draws them in. another style of newsletter is mostly visual. telling a story in images is especially useful if you have an international audience as it removes translations and has visual interpretations. also if your target audience is more creative, you may want to go with a newsletter with more visuals. adobe indesign is a useful tool for creating a heavily imaged newsletter. there are many low- priced or free alternatives, such as affinity-publisher, if you are on a budget. dominus mathias, a case study watch face designers like persona or game developers with in-app purchases depend on repeat customers. i interviewed dominus mathias watch face design studio and their success story shows what you can achieve. you may find it interesting how a small designer company, dominus mathias, uses email marketing newsletters to increase their sales. dominus mathias cooperates closely with the company vienna studios for marketing and started collecting email addresses in 2019 for the purpose of sending a newsletter to subscribers. the reason was a way to alert customers to ongoing discounts with the end goal to increase repeat sales. initially they used the google groups service for their newsletter. with the increasing number of subscribers, they were forced to look for alternatives that could automate the whole process. ultimately they chose to use fluent forms, as well as the fluentcrm plugin for wordpress, in connection with their website, viennastudios.com. using fluent forms gives them the ability to send newsletters, on average, about one per week depending on planned activities. vienna studios newsletters may include coupons, giveaway contests or special discounts in their newsletter, to entice readers to purchase products or visit the web site. the use of newsletters by dominus mathias and vienna studio has increased the number of recipients who read the newsletters and fulfill the desired action of purchasing a watch face design. almost every newsletter has some success; the rate depends on various parameters such as the intensity/frequency of sending, the time of sending, the topicality and attractiveness of the promoted watch faces, etc. dominus mathias and vienna studio have continued to innovate to increase sales and downloads. in february 2023, in order to make the business more attractive for their customers, they introduced a new app called watch face arena. this app not only provides current information about products that are on sale or for free, but also enables customers to actively participate in a playful way. for example, consumers can vote for their favorite watch faces that are in competition with another one and follow the ranking of the most attractive ones. the app is available on the google play store. the time to start is now the time to start your marketing newsletter is now, because you can. you don’t need to spend a lot of money for tools to start, you can use your business email address and a word processor. starting small can be a big advantage. even if you have ten names on the mailing list, they can be your alpha group. don’t wait for a new product or updated version release. start gathering names and contact information. if you don’t do it now, when will you do it? resources persona watch faces ip infringement guide mailchimp mailer lite sendinblue fluent forms fluentcrm vienna studios