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Strategies for Success: Selling Your Apps
Sr. Technical Evangelist, Samsung Developers
The key to successful marketing is building your brand and creating a loyal customer base that returns to your store to purchase again. You want consumers to recognize your brand, trust the quality, and anticipate new releases. Building your brand takes time and effort. From designing compelling consumer marketing assets to expanding your customer reach, in this blog series, I offer suggestions to help grow your customer base and ultimately reach your marketing goals.
Selling Your Apps
Success is generally measured by sales, and knowing how to price your apps can drastically help your revenue.
Free vs Paid
Offering free apps is a great way to create brand awareness on Galaxy Store. Consumers get to see your style and experience the quality of your apps without purchasing. However, if you intend to generate revenue, you should limit the availability of free apps. At any given time, I would suggest only having one or two apps available for free. These could be "legacy" apps that have been on the market for an extended amount of time. Or, a free app offered for a limited amount of time as part of a marketing campaign. What I would not do, though, is flood the market with freebies. Consumers will grow accustomed to receiving your apps for free and content knowing that they simply do not have to pay for your products.
Try and Buy
A great way to promote your app is to offer a free trial. Once the trial has expired, users are allowed to purchase and continue using the app.
For Theme designers, apps are set by default to be offered on a trial basis. Once 15 minutes have elapsed, users are allowed to pay for the theme. If not, the theme will return to the default UI.
For watch face designers, trials can be set within Galaxy Watch Studio. Developers are given the ability to set a trial period from 1 minute to 999 days. You can learn how to add the Try & Buy feature to your watch face designs by reading the blog, "Galaxy Watch Face: Try and Buy".
There is no magic price to sell your app. Simple apps may be priced cheaper than more complex apps. Popular apps may cost more than lesser-known apps. Newer apps could command a higher price than older apps. However, all apps have value and it is up to you to determine what value your apps have. A few suggestions would be:
- Don't offer .99 apps. This amount conveys "Cheap", both in price and in quality.
- Price "new releases" higher, then reduce the price after a certain amount of time.
- Offer different price ranges to see which sell best.
Marketing Info and Resources
Additional Reads: Strategies for Success
Look for new releases of my blog series, Strategies for Success, where I continue to deep-dive into the many areas that can influence your market growth. Additional topics to include:
Samsung Galaxy Store: Tips For Marketing Your Apps
Check out my video, Samsung Galaxy Store: Tips For Marketing Your Apps to learn more about creating brands, designing marketing graphics, social media tips, badges, and banner promotions.
Looking for even more info about promoting your apps? Our Marketing Resources page contains helpful information on promoting your apps. You can view lists of relevant hashtags to use on social media, learn more about discounts and coupons, as well as download guidelines and kits to help you get started.
Post questions, search for answers, or just see what are the latest topics for discussion. Visiting our developer forum is an excellent way to stay up-to-date on all things related to the Galaxy ecosystem. To see the latest marketing topics, be sure to view the Marketing thread.