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Overview
Design
Partner Site
Samsung Wallet Wallet for Partner

Design guideline for Samsung Wallet & Pay

Samsung Wallet is a mobile wallet service that allows people to access their virtual wallet from anywhere with a simple swipe up, providing them with a convenient and innovative lifestyle.

Assets for
Samsung Wallet

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Logo

Buttons

Partnership

Logo

Use the service logo lock-up for advertisements, marketing materials and webpages that are promoting Samsung Pay. You must not lock up an icon with the lettermark.

Type

  • Basic - Horizontal

  • Basic - Vertical

  • Alternate - Horizontal

  • Alternate - Vertical

Ratio & Alignment

  • A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.
  • A vertical logo lock-up may be used in cases where horizontal space is limited or where there is a corner or other element to clearly align with.

Do nots

Do not violate the spacing rules
Do not lock up in any other way.
Do not change the typeface.
Do not change the lock-up color.
Do not distort or change the shape.
Do not lock up basic logo with the icon.
Do not add drop shadows.
Do not outline.
Do not place the logo on busy backgrounds with insufficient contrast.

Buttons

The Samsung Wallet buttons are for adding or registering tickets and travel passes to the app.

Type

  • In-app & online - Horizontal

  • In-app & online - Vertical

  • CTA - Horizontal

  • CTA - Vertical

Ratio & Alignment

  • A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.
  • A vertical logo lock-up may be used in cases where horizontal space is limited or where there is a corner or other element to clearly align with.

Do nots

Do not use a white button on white backgrounds or with a black stroke.
Do not use a black button on black backgrounds or with a white stroke.
Do not change the color of the button.
Do not alter the height ratio of the button.
Do not add drop shadows or other effects.
Do not abbreviate.
Do not change the typeface of the button.
Do not use the Samsung Wallet app icon as a button.
Do not use lower case for text-only buttons.

Usage example

Partnership

For partnerships, the horizontal logo lock-up is the preferred choice.

Type

  • Horizontal

  • Vertical

Lock-up format

  • A horizontal partnership lock-up fromat
  • A Horizontal partnership lock-up fromat
  • A vertical partnership lock-up fromat

Do nots

Do not create a lock-up with the icon.
Do not use any alignment other than centered.
Do not use a lock-up format that is not visually balanced.
Do not scale the partner logo larger than our logo.
Do not alter the length of the divider bar.
Do not use other graphic elements as a divider.
Do not remove the lettermark.
Do not alter the line weight of the divider bar.
Do not change the color of the logo.

Usage example

OOH

Horizontal lock-up

OOH

Horizontal lock-up

Common usage

Vertical lock-up

Common usage

Horizontal lock-up

Assets for
Samsung Pay

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Logo

Buttons

Logo

Use the service logo lock-up for advertisements, marketing materials and webpages that are promoting Samsung Pay. You must not lock up an icon with the lettermark.

Type

  • Horizontal

  • Vertical

Ratio & Alignment

  • A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.
  • A vertical logo lock-up may be used in cases where horizontal space is limited or where there is a corner or other element to clearly align with.

Do nots

Do not violate the spacing rules
Do not lock up in any other way.
Do not change the typeface.
Do not change the lock-up color.
Do not distort or change the shape.
Do not lock up basic logo with the icon.
Do not add drop shadows.
Do not outline.
Do not place the logo on busy backgrounds with insufficient contrast.

Buttons

The Samsung Wallet buttons are for adding or registering tickets and travel passes to the app.

Type

  • In-app & online

  • CTA

  • Partner

Ratio

  • A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.

Do nots

Do not use a white button on white backgrounds or with a black stroke.
Do not use a black button on black backgrounds or with a white stroke.
Do not change the color of the button.
Do not alter the height ratio of the button.
Do not add drop shadows or other effects.
Do not abbreviate.
Do not change the typeface of the button.
Do not use the Samsung Wallet app icon as a button.
Do not use lower case for text-only buttons.

Samsung Pay
stickers

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Logo

Signage

We accept decal

Assets

Staying true to Samsung Brand Guidelines, we’ll utilize Samsung Blue in rounded rectangle format for a distinctive look from other brands.

For general retail stores

  • Horizontal

  • Vertical

Usage example

Entry decals

A horizontal type decal on the entrance

Entry decals

A vertical type decal on the entrance

Register decals

A vertical type decal on the register

Checkout kiosk

For SES / Partnership stores

  • Horizontal

  • Vertical

Usage example

OPEN/CLOSED

An OPEN signage on the entrance

OPEN/CLOSED

An CLOSED signage on the entrance

PUSH/PULL

A vertical PUSH signage on the entrance

PUSH/PULL

A vertical PULL signage on the entrance

PUSH/PULL

A horizontal PUSH signage on the entrance

PUSH/PULL

A horizontal PULL signage on the entrance

We accept decals

  • Horizontal

  • Vertical

Usage example

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