Visually communicating core elements.

Fast and easy communication

Every step of the user journey is connected with icons that are designed for easy recognition.
Meaning is clearly conveyed for easier and faster communication with users.

Back to basics

Icons are simple and informative, building on the analysis of a wide variety of visual elements.

Optimized for a variety
of products and services

Samsung icons are perfected to look great across different devices and services.
Scalable to work on any platform, the design achieves visual harmony.