Icons

Visually communicating core elements.

Fast and easy communication

Every step of the user journey is connected with icons that are designed for easy recognition. Meaning is clearly conveyed for easier and faster communication with users.

Back to basics

Icons are simple and informative, building on the analysis of a wide variety of visual elements.

Clear

Icons capture the essence of the concept they represent, making them immediately recognizable. When literal representation is impossible, metaphors that directly convey the concept or function are selected to design intuitive icons.
desktop mobile
desktop mobile

Minimal

Unnecessary details are kept to a minimum. Icons are the perfect combination of simplicity and emphasis, expressing essential characteristics.

Refined

Icons are designed to look symmetrical yet simple. Subtle design touches in the details give them a polished look.
desktop mobile
desktop mobile

Harmonious

Icons are designed to look and feel consistently Samsung across devices. Fully modularized, icons follow consistent design rules to form a family of icons.

Optimized for a variety of products and services

Icons are simple and informative, building on the analysis of a wide variety of visual elements.

Font

A family of uniquely localized Samsung typefaces.

Chart

Making even the most complex easy to digest.

Sound

A sonic expression of Samsung’s relentless innovation.

UX Writing

Designing user experiences with words.