Speaking the universal language of music

While all our senses can revive memories, sound is one of the most powerful triggers. Introducing the new Samsung brand sound, “The Voyage. Interpreted to fit each stage of the user journey, the score delivers a consistent melody throughout our offerings. Jump on board as we set sail towards the future of Samsung filled with endless innovation.

Reliability meets anticipation

Bold yet simple, the melody delivers a sense of comfort and excitement.

Continuous

Integrating our iconic brand sounds, 'The Voyage' echoes the Samung spirit of the relentless pioneer. Bringing together the past and present the melody can be interpreted into different versions. The result? An unforgettable experience that carries on into every step of the user journey.

Icons

Visually communicating core elements.

Fonts

A family of uniquely localized Samsung typefaces.

Charts

Making even the most complex easy to digest.

UX Writing

Designing user experiences with words.

Sound

Speaking the universal language of music

Reliability meets anticipation

Simple

The stripped-down melody begins on a note of reliability. The harmonious 'do-sol-mi-re' melody amplifies the Samsung brand identity.

Dramatic

Our brand sound begins with stable notes that convey our promise of reliability. Then, the dramatic shift to 're' stirs up excitement for the future envisioned by Samsung.

Continuous

Integrating our iconic brand sounds, 'The Voyage' echoes the Samung spirit of the relentless pioneer. Bringing together the past and present the melody can be interpreted into different versions. The result? An unforgettable experience that carries on into every step of the user journey.