Introduction

Samsung Wallet is a mobile wallet service that integrates payments, passes, digital IDs, digital keys, and blockchain. People can use this wallet anywhere with just a swipe, providing a free and innovative lifestyle. When people see our brand at every touchpoint, it reinforces our identity and what we do. It must appear consistently and reliably to the audience.

Assets for
Samsung Wallet

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Logo

Buttons

Partnership

Logo

Use the service logo lock-up for advertisements, marketing materials and webpages that are promoting Samsung Pay. You must not lock up an icon with the lettermark.

Type

Basic - Horizontal
Basic - Vertical
Alternate - Horizontal
Alternate - Vertical

Ratio & Alignment

A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.
A vertical logo lock-up may be used in cases where horizontal space is limited or where there is a corner or other element to clearly align with.

Buttons

The Samsung Wallet buttons are for adding or registering tickets and travel passes to the app.

Type

In-app & online - Horizontal
In-app & online - Vertical
CTA - Horizontal
CTA - Vertical

Ratio & Alignment

A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.
A vertical logo lock-up may be used in cases where horizontal space is limited or where there is a corner or other element to clearly align with.

Usage example

Partnership

For partnerships, the horizontal logo lock-up is the preferred choice.
※ Before using a partnership logo, please confirm with your local Samsung partnership representative to ensure the appropriate format.

Type

Horizontal
Vertical

Lock-up format

A horizontal partnership lock-up fromat
A horizontal partnership lock-up fromat
A vertical partnership lock-up fromat

Usage example

OOH

Horizontal lock-up

OOH

Horizontal lock-up

Common usage

Vertical lock-up

Common usage

Horizontal lock-up

Introduction

Samsung Pay is a mobile payment service that can be used wherever credit cards are swiped or tapped. Samsung Pay provides a new mobile payment experience through innovation. When people see our brand at every touchpoint, it reinforces our identity and what we do. It must be presented consistently and reliably to our target audience.

Assets for
Samsung Pay

We encourage you to learn and follow the rules and guidelines suggested in this toolkit to ensure message consistency and drive brand awareness.

Logo

Buttons

Logo

Use the service logo lock-up for advertisements, marketing materials and webpages that are promoting Samsung Pay. You must not lock up an icon with the lettermark.

Type

Horizontal
Vertical

Ratio & Alignment

A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.
A vertical logo lock-up may be used in cases where horizontal space is limited or where there is a corner or other element to clearly align with.

Buttons

The Samsung Wallet buttons are for adding or registering tickets and travel passes to the app.

Type

In-app & online
CTA
Partner

Ratio & Alignment

A horizontal logo lock-up should be used in cases where there is plenty of horizontal space or where vertical space is limited.

Usage Example

In-app & online button

A vertical type decal on the entrance

CTA button

A vertical type decal on the entrance

Introduction

For stronger presence in-store, we will actively leverage Samsung Pay, which is more intuitive & relevant for transaction-heavy retail. By offering attractive value and benefits, we encourage merchants to utilize our creative assets.