TV App Publication Process

This guide explains how to start serving apps through the TV Seller Office.

Introduction of TV App Publication

You can distribute developed TV apps to Samsung Apps TV by registering them with the TV Seller Office.

Apps requested to be released through the TV Seller Office are reviewed and verified by the Samsung team before being serviced to Samsung Apps TV.

Figure 1. TV App Publication Process

Figure 1. TV App Publication Process

Registration & Upgrade Process

The process of registering a new app through the TV Seller Office is as follows.

  1. Generate app ID
  2. Upload app package
  3. Register app information
    Register app image + Enter app title and description to be displayed on TV by language + Enter service information + Service country setting + Enter billing information + Enter app feature information + Enter test information
  4. Distribute the app

First, create an app ID, upload the app package, and register the app information required for app service. When all the app information required for launching the service is registered, it becomes available for distribution on the TV App Store.

When uploading an app package, a basic pre-test is executed, checks and detects the settings and applied functions within the app package, and notifies you if there is a problem.

In the process of requesting an app release, you will select a TV model group to service and run the app, and a comprehensive pre-test for the entered app information and the selected model group will be run once again, and we will notify you if there is a problem that cannot be submitted.

The process of updating the app version due to feature additions or defect fixes since the app was released is as follows.

  1. Upload the updated app package
  2. Distribute new version

Certification & Verification Process

Samsung will review and verify the app requested for release, and notify the seller of the result.

The app may be rejected during the review process, and if a flaw is found in the app during the verification process, it may not be released. In this case, you will need to resolve the problem and resubmit.

After passing Samsung's verification test, the app service will start in the Smart TV model group in the service country.

On average, the entire QA and launch process takes about 4 business days. However, this is an average of all apps submitted through the TV Seller Office, and it may be short or longer depending on how many times the re-validation process for defects occurs.

Application Status

The registration and service status of the app is classified into Under Registration, Ready, For Sale, Suspended, Terminated, etc., and is displayed in the list of 'Applications' you have.

Under Registration

The app is being registered and has not been distributed yet.
At this stage, you can freely change all app information, and you can also delete apps.


The app service has been requested to be released, and the service has not yet started.

Samsung conducts a review and verification test for the app that has been requested to be released, and the result is notified to the seller.

While the certification/verification is in progress, major app information such as service country, service category, app icon, and app title cannot be changed, and can be changed after the certification/verification process is complete.

You cannot submit different versions of the app to a model group that is undergoing certification/verification, but you can request additional releases to other model groups that are not undergoing certification/verification.
For more information, see the Request New Release section of the Distributing Application guide.

For Sale

The app that has passed Samsung's certification/verification process has been successfully released on the Samsung Smart TV.

You can expand and distribute the app version in service to a new TV model group, and distribute the upgraded app version to the model group in service.
For more information, see the Request New Release section of the Distributing Application guide.

Suspended and Terminated

App service is stopped in all TV model groups.

'Suspended' is a state in which the app service is paused, and the app is not exposed on the TV App Store, but users who have already installed it will still be able to use it.
You can suspend and resume service at any time when necessary.
For more information, refer to the Service Suspend section of the Changing Application Status guide and Restore from Suspend.

'Terminated' means that the app service is forever terminated, and the app will not be exposed to the TV, and the user who installed the app will no longer be able to use it.
If you request a permanent termination of an app in service, Samsung may review it and accept or reject it.
For more information, refer to the Request Service Terminate section of the Changing Application Status guide.