Increase Downloads from Galaxy Store with Galaxy Store Badge Updates
Niklas Lyback
Director, Developer Success, Samsung
You invest so much time and effort on engineering and creating amazing content; however, it’s also important to invest in promoting your product. To help developers and designers find success in Galaxy Store, we chatted with Niklas Lyback, Head of the Developer Success team, about the latest updates to Galaxy Store badges.
What are Galaxy Store badges?
Galaxy Store badges are a marketing tool to help increase app downloads. A badge provides a direct, trackable link to help optimize and improve marketing efforts. You can use these links in social media, on websites, in email campaigns or anywhere on the web when you want to send users to the product detail page of your content in Galaxy Store.
Badges have two distinct elements: a Galaxy Store URL and the actual badge image. The URL tracks clicks and helps with reporting and consumer insights. A Galaxy Store badge is a visual cue that helps the consumer understand that the link will take them to the app store.
What are the main benefits that badges offer developers?
Badges allow you to be more proactive in your marketing – they improve targeted advertising, help you understand your audience better, and support overall brand-building and promotion. It’s also been proven that badges help drive consumers to your store.
What is the process of signing up for Galaxy Store badges through Galaxy Store Seller Portal?
Once the game, app, watch face or Theme has been certified and has obtained sale status, under the promotion tab and badge, you can create the link to content item.
You can find more details about the full process on our website.
Are there any Galaxy Store badge success stories that you’d like to highlight?
Best of Galaxy Store Awards 2019 Winner Matteo Dini is a great example of how badges can be integrated into your strategy to develop a successful brand.
Matteo used Galaxy Store badges to not only help build his brand, but as a promotional tool that helped him manage the success of campaigns through monitoring clicks and results.
How can others emulate his success?
Start early in building your brand and create a presence on social media. It will pay off in the long run. Marketing and user acquisition are key strategies to develop alongside your product.
Something else to keep in mind is to invest in paid promotion, since it increases organic discovery. When you promote an item and it gets downloads, it climbs up the rankings. Since merchandizing teams use an internal top growing list to discover new items to share, paid promotion is a big part of increasing your chances of being featured in Galaxy Store.
Are there any resources developers and designers should be consulting?
In addition to badges, we have a complementary collection of marketing resources - social promotion guidelines, social media kits, Galaxy Store Asset Creator, and lifestyle photo assets - to help you create polished content for digital and social media.
Are there any final thoughts you’d like to share?
When you invest in your store and take control of promotion, it can help with customer acquisition and ultimately financial success. Galaxy Store badges are an excellent tool to help you understand your audience and build brand legitimacy.
We want to thank Niklas for sharing compelling insights on Galaxy Store badges to help developers and designers successfully promote their products.
Follow Up
This site has many resources for developers looking to build for and integrate with Samsung devices and services. Stay in touch with the latest news by creating a free account or by subscribing to our monthly newsletter. Visit the Marketing Resources page for information on promoting and distributing your apps. Finally, our developer forum is an excellent way to stay up-to-date on all things related to the Galaxy ecosystem.
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