Sign-up UX guide

Sign-up Screen

CTA (Call to Action) Requirements and Recommendations

Requirements

  • Make sure the Sign Up CTA is set up on the device screen. Both the Sign Up and Sign In buttons should be equally emphasized.

Recommendations

  • Use persuasive phrases like "Start your free trial" or "Watch now, pay later" to encourage sign-ups or service usage. If you already have a phrase you use in the service, it's best to keep it consistent in the TV application as well.
  • Place the 'Sign Up' and 'Sign In' buttons in that order below the persuasive phrase. Keep them at the same level of prominence, but highlight 'Sign Up' with color or other emphasis.

Figure 1: Example of a Sign Up Page