Sign-up UX guide

Call To Action/CTA Requirements & Recommendations

Requirements

Sign up CTA: Partner is required to implement a Sign Up CTA on device
Size: Equal prominence of Sign Up vs. Sign In

Recommendations

Location: Left lower quadrant. Sign Up is left of Sign in
Color: Highlight Sign up. Make it stand out
Messaging: Include promotional messaging vs. standard Sign Up (if applicable)
"Start your free trial", "Watch now, pay later"
* Best efforts to match partner's promotions on other platforms and devices

Best Practice Visual- SVOD & TVOD service

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Sign-up Flow

Call To Action/CTA Requirements & Recommendations

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