Sign-up UX guide

Sign-up Flow

Call To Action/CTA Requirements & Recommendations


  • Sign up CTA: Partner is required to implement a Sign Up CTA on device
  • Size: Equal prominence of Sign Up vs. Sign In


  • Location: Left lower quadrant. Sign Up is left of Sign in
  • Color: Highlight Sign up. Make it stand out
  • Messaging: Include promotional messaging vs. standard Sign Up (if applicable)
    "Start your free trial", "Watch now, pay later"
    * Best efforts to match partner's promotions on other platforms and devices

Best Practice Visual- SVOD & TVOD service