- One UI uses motion to emotionally engage users and help them understand functions and processes. We make the cause and effect relationship between actions clear in One UI to naturally guide users and focus them on the right thing at the right time.
- In One UI, we base motion feedback on how the user's touching the screen and the action that's occurring. This, combined with rich colors, shapes, and depth, ensures motions seem simple and intuitive.
- The goal of motions in One UI is to delight users and improve their experience. So, motions should happen instantly and respond naturally to the user's touch.
- Effective motion interaction ensures a comfortable user experience without interfering with usability. When transitioning between screens or UI elements, motions should be smooth and uninterrupted so the UI seems responsive and users can understand what's going on.