User acquisition is the process required to attract, gain, and retain customers. User attribution is a way to identify how a user finds your app's detail page in Galaxy Store. That is, did the user and potential customer find your app from a link in a banner in Galaxy Store, as a result of a keyword search in Galaxy Store, or from a Galaxy Store Badge link in a social media post?
Galaxy Store Statistics provides user acquisition reports that measure user attribution and breaks down the numbers by channel, source, keywords, and featuring (Galaxy Store banner or icon).
The following is the hierarchy and descriptions of the categories you may find in the user acquisition reports. In the descriptions, organic users are users who are directed to your app's detail page from an item within Galaxy Store or Galaxy Themes (such as a banner, icon, widget, or search result). Non-organic users are users who are directed to your app's detail page from an item outside of Galaxy Store or Galaxy Themes. Any user is any organic or non-organic user.