Samsung Apps TV Seller Office

The Samsung Apps TV Seller Office is the official system for Smart TV applications certification and management.

It provides all the features needed to submit your application for verification testing, get feedback from the Samsung team, as well as manage application versions, usage statistics, and metadata. It also contains automatic pre-test tools for immediate feedback about your application and a dedicated 1:1 Q&A board for direct assistance from Samsung engineers.

Application Distribution Workflow

Step 1: Partnership Step 2: Application Registration Step 3: Certification Step 4: Management

Sign up
Request partnership
Group management

Application info registration
Application upload & Pre-test
Submit application version

Defect resolution

Application service change
1:1 Q&A



You can request a partnership online if a prior agreement has been made with your Samsung Content Manager. After registering the basic company information and getting it approved by the Content Manager, your company becomes a partner group. Partner groups can provide services in all countries, including the United States.

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Auto Pre-Test Tool

You can perform a pre-test while uploading application package before the actual certification step. This helps in detecting critical defects before submitting the application. All test cases for this tool are provided in the Launch Checklist. The guide contains an essential checklist of basic functionality and service policies. It will help increase the validation pass rate of your application and ensure the application quality before submission.

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Tech Support

Once you’ve become a Samsung Smart TV partner, you can have a dedicated technical support from Samsung Engineering team in developing applications.

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Alpha & Beta Testing

Before you publish an application to Samsung Apps TV, you can first distribute the beta to users to receive usability assessments for new features and conduct beta tests to identify problems. Especially for Samsung Smart TV partners, you can distribute the alpha version in the application development process to the developer's TVs, downloading/installing it in real environments, and testing it to work as for intended.

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Samsung Checkout

Samsung Checkout provides a seamless purchase experience on Smart TV where consumers can register their payment methods safely and make payments with minimal number of clicks in a TV environment. Samsung Checkout also provides a comprehensive global monetization platform empowering developers and content providers to integrate various business models and promotional campaigns into their services.

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