Tizen ID for Advertising
What is TIFA?
TIFA stands for . It is an Advertising Identifier introduced by Samsung Ads specifically for advertising purposes on Samsung Smart TVs.
TIFA (Tizen Identifier For Advertising) was announced at CES in January, 2019.
When will TIFA be available?
TIFA is available on all 2019, 2018, 2017,2016 Smart TVs being rolled out in the market starting March 2019.
The target for rolling out TIFA on 2015 Smart TVs by end of 2019.
Can Users Reset TIFA?
Yes, . If a PSID (Personalized Service Identifier) reset is performed, a new PSID will be generated and assigned to their TV. Additionally, when the user resets the PSID, the TIFA for the TV is also reset.
Note: Reset PSID will reset the advertising identifier that is, TIFA. We’re also working towards simplifying settings menu options for Smart TV users, and in a future release this may change from Reset PSID to Reset Advertising ID.
Can Advertisers Reset TIFA for a TV?
No, only the Samsung Smart TV user can reset TIFA for a TV.
What are the key Privacy Safeguards offered by TIFA? Reset TIFA for a TV?
It can be , or by performing a factory reset of the Samsung Smart TV, both options available within the TV's menu.
TIFA is for advertising purposes only, with (Personally Identifiable Information) or DUID (Device Unique Identifier)
Why did Samsung Ads introduce TIFA?
TIFA was introduced on the Samsung Smart TV Tizen platform to -
- * around increasing privacy for Smart TV users, in line with the mobile industry. For increased security, TIFA will be a hashed PSID.
on Samsung Smart TVs.
. Users who opt-out will still see ads, but they will not be personalized.
within the Samsung Smart TV ecosystem.
What is Limit Ad Tracking?
Limit Ad Tracking (also known as LAT) is a feature which . When this setting is enabled, the user will no longer receive targeted advertisements.
How can Advertisers access TIFA and Limit Ad Tracking?
. The two APIs are:
|GetTIFA()||Retrieves the Tizen ID For Advertising|
|IsLATenabled()||Retrieves the IBA Opt in value|
If the LAT = 1, in other words, if the Smart TV user has opted out of IBA, then personalized or Interest Based Ads cannot be sent in the ad response.
To follow guideline, Please contain 3 parameters in any ad request - TIFA, lmt, ifa_type.
You can get TIFA and lmt from above 2 APIs. Also you can set the parameter "ifa_type" with "tifa".
- App Privileges for TIFA
Tizen and Samsung TV APIs that handle platform and user-sensitive data require privileges that must be declared within the application xml before the APIs can be used. Please see more details in TIFA API reference page
Technical API documentation : TIFA
For detailed technical documentation on TIFA, take a look at the
TIFA API reference page
An advertiser who wants to check the effectiveness of an Ad Campaign. Specifically, the advertiser wants to check how many apps were launched after the release of the Ad Campaign.
Samsung Ads will place ad on Smart TV and track using TIFA.
- Samsung Ads will provide aggregated reports for attribution.
The example data will be, how many Smart TVs were shown the campaign and how many app launches were made on the TVs who saw the campaign.