UUID is Application Specific Unique ID generated for each application on Samsung TVs. The UUID is generated each time the App is installed. If the user reinstalls a particular app, a new UUID will be generated.
UUID is available on all 2019, 2018, 2017,2016 Smart TVs being rolled out in the market starting March 2019. The target for rolling out UUID on 2015 Smart TVs by end of 2019.
Users can reinstall the application and a new UUID is generated at the time of app reinstallation. The new UUID is not connected to the previous UUID, ensuring privacy for the consumer.
Samsung prohibits connecting the UUID with any other ID, thus ensuring privacy for the consumer.
Content Partners can access the UUID with the following API :
For detailed technical documentation on UUID, take a look at the [UUID API reference page](AppCommon API)