Data and Platform Integration

Samsung defines data and platform integration requirements across three partner levels (L1–L3) that represent increasing depth of platform integration for your application.

The following sections list the data categories and related requirements defined for each partner level.

Level 1: Basic Discovery Partner

L1 requires essential content metadata and feed standards in your application to enable Samsung's content discovery and recommendation systems.

The following table defines the L1 requirements.

Data category

 Requirements
Content identification

 Content identifiers (TMS ID)
Content meta

 Content metadata with UMD integration
Rights/distribution

 Rights & distribution (availability/offer/entitlement)
Live

 Live channel & EPG
Interworking standard

 Catalog feed specification and operational SLA
Content takedown notification
UX allowance

 Screen minimization and continuous playback

Table 1: L1 requirements

Level 2: Conversational AI Partner

L2 adds action schema declaration and screen context sharing features in your application, enabling more sophisticated content execution and control, as well as conversations through our AI-powered interface.

The following table defines the L2 requirements.

Data category

 Requirements
Schema declaration

 Action Framework 2.0 (with parameters and deeplink mapping)
Capability change notification
Capability declaration

 AI capability declaration
Screen context

 Screen context (core): state/focus/playback (content title and other metadata)
Screen context (supplementary): track/ad break
Conversation processing

 Content candidate list and match confidence scoring
Response format (JSON)
Partner AI-generated descriptions for content candidates
Execution control

 Continue Playing integration
Exception handling

 Execution result and error contract

Table 2: L2 requirements

Level 3: Agentic AI Partner

L3 introduces subscription status features, user preferences, and real-time request handling to support advanced user interactions.

L3 is our most advanced and deeply integrated integration level, tailored to what your application can do. Detailed requirements and scope are determined together with our team.